Digital Creative Strategy Director, Growthcurve
£55-65k
Growth marketing agency
Job no longer available
Growth marketing agency
1-20 employees
Job no longer available
£55-65k
1-20 employees
Company mission
To grow businesses that matter to humanity
Role
Who you are
- Extensive experience in strategic planning and creative strategy within a digital agency or performance agency environment
- Have an extensive understanding of paid and organic distribution methodologies
- Be an expert at creative content executions across all leading social networks, with a specific emphasis and experience working across Instagram, Facebook, TikTok and YouTube
- Help us plan, produce, launch and measure world-class marketing campaigns for our diverse range of clients globally.
- You will be responsible for the strategic output across our client portfolio
- You’ll be an expert at leading strategic thought on pitches, and researching and identifying client opportunities is second nature to you.
- You’re a big-thinker- coming up with innovative ideas and always thinking about the future of campaigns is the part you love most about your job
- Clients choose Growthcurve because of our ability to consistently deliver bottom-line business results, which we achieve by ensuring every campaign we launch has a thoroughly researched strategy behind it
- Self-starter who is happy to get stuck in
- Experience building thorough digital campaign plans / SOW’s
- Excellent communication skills and the ability to influence and inspire people
- Broad knowledge of sector experience. We work across a wide and varied client industry base
- Be willing to use your experience to sharpen and strengthen the wider team
- Ensure work is to the highest possible standards at all times, and that client presentations are engaging and inspiring
- You work in a clean and organised manner. Documents are filed and records are kept. You’ll be working across many clients, so you’ll need to work clean
- Knowledge of business operations and procedures
- Demonstrable strategic thinking abilities
- Analytical mind with problem-solving aptitude
- Organisational and leadership skills
- Understanding of market research and data analysis
- BSc/BA in Business Administration, Marketing, Finance or a related field; MSc/MA/MBA is a plus
- Comfortable talking to clients, pitching and presenting work
- Support our commercial team with best-in-class strategy and creative work
What the job involves
- Hands-On Senior Position Leading Strategy Across Our Exciting Portfolio of Startups & Well Know Brands
- Provide detailed targeting reports to brief the Media Buying team outlining audience demographics, psychographics, affinities and more to help ensure paid media campaigns are given the best chance of success
- Need to be comfortable writing Creative Briefs which hone in on consumer and market insights that lead to award winning advertising campaigns
- Develop actionable multi-channel marketing strategies with clearly defined deliverables and you will be able to produce media plans capable of pin-pointing the ideal audiences our clients need to reach
- Define clear KPIs to measure campaign success and decide on the most effective attribution framework to adopt in each unique campaign scenario
- Get regular feedback from the Media Buying team to help you build up a playbook of what has worked on campaigns so we have a backlog of effective executions to draw from on new projects
- Maintain good relationships with our agency reps at the leading platforms and publishers to stay ahead of their changing features and emergent consumer trends - looking out for opportunities to produce groundbreaking work
- Regularly research our clients competition to identify threats and opportunities
- Align processes, resources-planning and department goals with overall strategy
- Construct forecasts and analytical models
- Monitor and analyse industry trends and market changes
Salary benchmarks
Our take
With rising rates of media literacy, traditional advertising is an increasingly hard sell. However few companies have the in-house talent and resources need to acquire customers, generate leads or run the effective marketing campaigns that are now essential to commercial success.
Growthcurve is a London-based startup providing its considerable growth marketing expertise to fast-growth companies. It allows its customers to form marketing teams tailored to their requirements and which can scale up rapidly as the company grows. Compared to traditional agencies or freelancers, Growthcurve's service is far more flexibile, reliable and adapatable to business needs.
Growthcurve's experimental approach to advertising backed by expert data analysis has led to strong results, and the company has built a strong and growing cutomer base including the likes of Coinbase, Hubpay and Unilever. Going forward the company is focusing on businesses with a strong sustainability and social impact focus, aiming to use its growth marketing expertise to improve the world as well as their customers' bottom line.
Freddie
Company Specialist at Welcome to the Jungle
Insights
55% female employees
Company
Company benefits
- Growthcurve’s culture of excellence means you’ll be surrounded by specialists at the top of their game. We work in cross-functional teams so you’ll learn from experts in other disciplines and they’ll learn from you - multiplying our capability as a firm to achieve breakout results.
- Growthcurve is a proudly independent agency which enables us to move quickly on new ideas and promote talent at will. It's a place where you can make a difference, have a voice and reach career defining milestones.
- A well structured review process which recognises and promotes talent
- High spec office, with hotel grade amenities
- International travel opportunities (for client accounts and projects we manage worldwide)
- Coffee machine, huge selection of teas, fresh fruit and snacks all day
- Frequent team lunches and get togethers
- Changing Rooms & Showers
- Monthly whole building social drinks
- Brand new Apple equipment
- Tailored training budget per year for professional development
Company HQ
London, UK
Leadership
Mulenga Agley
(CEO)Previously worked as Digital Director FCB London, and Executive Digital Director at Havas helia. Since then was a Founding Investor and Vice President of Marketing & Growth at Monese.
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