B2B Marketing Lead, Proton
+ Equity
Encrypted email, drive, and VPN services
Open for applications
Encrypted email, drive, and VPN services
501-1000 employees
Open for applications
+ Equity
501-1000 employees
Company mission
To fight for a better internet that is secure and private by default.
Role
Who you are
- Proven experience as a Product Marketing Manager or similar role in the B2B SaaS industry
- In-depth knowledge of B2B marketing strategies, lead generation, and demand generation
- Strong analytical skills with the ability to leverage data to drive decision-making and measure marketing effectiveness
- Excellent communication and presentation skills, with the ability to articulate complex ideas and concepts to both technical and non-technical audiences
- Ability to collaborate effectively with cross-functional teams and manage multiple stakeholders
- Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage budgets
- Excellent command of both spoken and written English
- Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus
What the job involves
- We are seeking a highly skilled and experienced B2B Marketing Lead to join our team at Proton
- As a lead in our organization, you will play a crucial role in accelerating revenue growth from the B2B segment
- Your focus will be on driving direct revenue and generating high-quality leads for our sales team
- You will work closely with cross-functional teams, including Sales, Marketing, and Product, to develop and execute effective marketing strategies that align with our business objectives
- Develop B2B Product Marketing Strategy: Define and execute a comprehensive product marketing strategy for the B2B segment, aligning with the overall company goals. Select target markets, buyer personas, and positioning to maximize revenue growth
- Go-to-Market Strategy: Collaborate with cross-functional teams to create go-to-market plans for new product launches and feature updates. Develop a deep understanding of customer needs and pain points to effectively communicate the value proposition to the target audience
- Pricing and Packaging: Determine competitive pricing strategies and packaging options to drive adoption and revenue growth. Analyze market trends, competitor pricing, and customer feedback to optimize pricing models
- Lead Generation: Develop and implement lead generation programs to generate high-quality leads for the sales team. Utilize various marketing channels such as content marketing, email campaigns, social media, and events to reach target audiences and drive engagement
- Marketing Budget Allocation: Work closely with the Marketing team to allocate budget effectively across different marketing channels. Monitor and optimize campaign performance to ensure maximum ROI
- Sales Enablement: Collaborate with Sales teams to develop sales collateral, presentations, and training materials that effectively communicate the value proposition and competitive differentiation of our B2B products
- Market and Competitive Analysis: Conduct market research and competitive analysis to identify market trends, customer needs, and competitor strategies. Stay updated on industry best practices and emerging trends to drive innovation in our marketing approach
Our take
Proton is a Geneva-based startup founded by former CERN worker and internet privacy advocate Andy Yen. It provides internet users with encrypted webmail, calendar, drive, and VPN services.
Proton maintains its pro-privacy ethos using a Swiss VPN, protected by strict Swiss privacy laws. In essence, it has established a connection between the personal and the political, smartly utilising the country’s national laws to benefit people and organisations globally. Proton also funds charities and movements such as the World Wide Web Foundation and Netblocks, further cementing it as an influential NGO.
Perhaps Proton’s most important quality is its determination to maintain independence from advertisers and companies. Originally founded on donations, Proton has funded itself via grants rather than venture capital so that all of its customer's data is never at risk of being mined. One effect of this is that to keep up with the increasing competition in the data privacy sector, Proton has expanded its services to allow more cross-selling and simultaneously has more products to offer, such as drive and calendar privacy.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Company benefits
- These vary by location and type of contract but expect support on your vacation, parental leave, refreshment if working from the office, learning and development opportunities, equity for shared success, flexible working hours and remote work, company events, and team-building activities.
Company HQ
Plan-les-Ouates, GE
Leadership
Andy Yen
(Founder & CEO)Previously PhD Researcher at CERN
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