Product Marketing Manager, Aura
Wellbeing
$120-140k
Digital security company
Open for applications
Digital security company
501-1000 employees
Open for applications
$120-140k
501-1000 employees
Company mission
To create a safer internet by making comprehensive digital security simple to understand and easy to use.
Role
Who you are
- Bachelor’s degree or equivalent practical experience
- 8+ years experience in marketing
- 3-5+ years in product marketing within B2C and / or B2B2C
- Experience running promotions, pricing, and packaging tests
- Experience in messaging/positioning, market research, A/B testing, cross-functional project management, and multiple marketing channels
- Experience with marketing data analytics, channel optimization, and financial forecasting
Desirable
- Experience in SAAS
- Experience with marketing through schools or healthcare organizations
- Experience in ed-tech, children’s products, mental wellness or digital safety industry a plus
- Excellent communication, analytical and quantitative skills
- Possess great passion and empathy for the customer. Demonstrated ability to utilize user research and data to drive actionable insights to inform marketing strategy and improve the consumer experience
- Demonstrated ability to drive measurably successful product launches and campaigns
- Ability to work on multiple projects in a fast-paced dynamic environment, and be flexible to changing business needs
What the job involves
- As a member of the Product Marketing Team, you’ll focus on consumer and partnership channels—such as schools and healthcare organizations—to help expand Aura’s reach for its digital wellbeing solutions
- You will develop and implement targeted marketing strategies in these important growth channels, highlighting how Aura’s products promote online safety and healthier digital habits for kids and adults. Your main objectives are to increase brand equity, customer subscriptions, and revenue
- The Product Marketing leader we’re looking for is customer-centric, data-driven, highly-organized and results-oriented. Experience in a ‘test-and-learn’ environment and data-driven decision making is necessary. This leader is an excellent cross-functional collaborator with strong written and oral communication skills
- Lead go-to-market strategy targeting customers directly, as well as through schools, healthcare organizations, and related partners. Collaborate with Marketing and Sales, using research-driven segmentation and competitive market analysis to inform your approach
- Work with product managers to define product strategy and roadmaps, ensuring alignment on key value propositions. Make sure offerings meet customer and partner expectations while delivering meaningful value
- Own the customer journey mapping, identifying key touchpoints for boosting engagement, adoption, and retention
- Develop sales enablement tools like case studies, presentations, and product collateral to support Sales efforts
- Craft compelling messaging that resonates with target audiences, emphasizing benefits related to digital health and safety. Leverage data science and medical insights to develop claims and value propositions that drive sales
- Partner closely with cross-functional teams—including Product, Design, Analytics, Data Science, Medical, CRO, and Communications—to successfully launch new products and initiatives. Strong organization and collaboration skills are essential
- Help grow the business and improve ROI by working with Growth teams to develop channel test plans and promotional strategies based on sound financial targets. This may involve creating and testing assets like landing pages, digital ads, and more
- Ensure all go to market functions (i.e., Sales, Marketing, Customer Success) are fully prepared, with a solid understanding of product features and messaging
- Conduct ongoing market research to monitor the competitive landscape and customer needs, sharing insights to support differentiation and strategic planning
Our take
Aura provides digital security solutions at both individual and enterprise level. An amalgamation of five businesses (including Intersections Inc, an identity theft solutions provider established in 1996) Aura brings together decades of experience in the security space.
Aura offers a range of plans to help businesses and consumers keep their data safe, with protection from identity theft, online financial theft and protection of technology and devices. It's a competitive space, with rivals including IDShield and IdentityForce. However Aura's combined experience in the field and the constantly increasing online security threats (for instance, catfishing - a scam where the perpetrator adopts a fictional persona to obtain personal information , financial gain or to lure someone into a relationship has doubled in frequency in the last 5 years) means there has proved to be plenty of room for the company to carve out space for itself in the market.
Aura's acquisition of the Pango Group in 2020 has proved to be profitable for the company, giving it access to more digital security verticals and helping to generate 35% year on year growth. It is continuing to scale the business, hiring more talent to make this a possibility.
Steph
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2025
$140m
SERIES G
Jun 2023
$22m
ANGEL
Total funding: $662.7m
Company benefits
- 12 weeks paid parental leave
- Vision and dental insurance
- 401k plan
- Volunteer time off
- Work from home opportunities
- Health insurance
Company HQ
Burlington, MA
Leadership
Hari Ravichandran
(CEO & Founder)Hari founded Endurance International Group in 1997, where they worked as CEO until 2017. Having undertaken an MBA at the Wharton School, they founded Auru in August 2017, and then Jump Ventures in June 2018.
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