Senior Lifecycle Marketing Manager, SEON

• 5+ years of experience owning CRM or lifecycle marketing programs in a B2B SaaS or similar digital environment
• Proven experience building or significantly rebuilding lifecycle, nurture, or email programs rather than only optimizing a mature system
• Strong email writing and messaging skills, with the ability to turn complex product information into clear, effective campaigns
• Deep experience with segmentation, journey design, and behavioral targeting
• Strong analytical judgment and confidence evaluating campaign performance, buyer behavior, and lifecycle impact
• Experience working in CRM and marketing automation platforms, with the ability to use data to inform targeting, reporting, and optimization
• Ability to work cross-functionally with Content, Product Marketing, Operations, and Data to bring programs to life
• A strong bias toward action, with the urgency and ownership mindset to move quickly while maintaining quality

Desirable

• We’re looking for a Lifecycle Marketing Manager to build and own our new business email and CRM lifecycle programs
• This is a high-impact individual contributor role for someone who knows how to turn complex products and buyer journeys into clear, effective nurture strategies that drive engagement and support revenue growth
• You’ll help shape how prospects experience SEON from their first touch through deeper evaluation, creating the programs, segmentation, messaging, and reporting needed to make lifecycle marketing a stronger growth lever for the business
• This role is ideal for someone who is both strategic and hands-on, someone who can build from scratch, move with urgency, and bring structure to an evolving function
• This is an opportunity to step into a role with real ownership and visibility. We’re investing in how we educate and nurture buyers, and this hire will play a central role in building that foundation
• You’ll partner closely with teams across Marketing, Product Marketing, Operations, Data, and Content to influence how we go to market and how we turn demand into pipeline over time
• Own all new business email and CRM lifecycle programs, including nurture strategy, audience design, journey logic, and ongoing optimization
• Build lifecycle foundations from scratch, creating the programs, segmentation approach, and operating rhythm needed to support a scalable prospect journey
• Design, launch, and optimize campaigns that use personalization, segmentation, and automation to improve engagement, conversion, and pipeline influence
• Write and refine compelling email messaging that helps buyers understand SEON’s value, differentiators, and use cases across personas, industries, and segments
• Partner with Content and Product Marketing to identify messaging gaps and translate complex product information into practical, high-performing campaigns
• Develop hypotheses, run experiments across content, timing, targeting, and journey logic, and use results to improve lifecycle performance over time
• Build clear reporting that shows campaign performance, engagement trends, and how nurture contributes to broader revenue outcomes
• Work closely with Operations and Data teams to improve the CRM inputs that power strong segmentation, including areas like role, region, vertical, and company profile
• Help shape the CRM and lifecycle infrastructure so programs are scalable, data quality is strong, and execution is efficient
• Bring urgency and momentum to execution, balancing thoughtful strategy with the pace needed to get high-quality programs live quickly