Product Manager, The Farmer's Dog
Retention
$110-130k
Plus equity
2-3 days a week in office ( Greenwich Village, NY)
Human-grade dog food delivery
Job no longer available
Human-grade dog food delivery
501-1000 employees
Job no longer available
$110-130k
Plus equity
2-3 days a week in office ( Greenwich Village, NY)
501-1000 employees
Company mission
To change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care.
Role
Who you are
- You have a minimum 2 years in Product, Engineering or Product Analytics/Data focused on consumer retention (preferred) or admin tools
- You have an ability to build cross-functional relationships with deep trust and collaboration
- You are highly analytical and hands-on with customer data
- You have experience with Looker & SQL (preferred)
- You are willing to join a growing startup and help it get better as it scales
- You are accustomed to Agile Development and care deeply about it
- You care about delivering customer value and reflecting on past work to make sure the entire team, not just you, gets better over time
- You love to be challenged by your work and are excited to take on sophisticated, tricky problems without any standard off-the-shelf solutions
- You have a customer-centric mentality and experience collaborating with design, engineering, brand, and operations
What the job involves
- The Farmer’s Dog is looking for an intensely curious, customer-obsessed Product Manager who is energized by building seamless experiences that cultivate subscriber loyalty and enable our best-in-class CX agents to better serve our customers
- You’ll work with a tight-knit cross-functional “pawd” of collaborators to deeply understand customer problems, craft clear hypotheses to solve those problems, and ship high-impact experiments and features that meaningfully improve retention by improving the lives of our customers and their four-legged companions
- A day won’t pass without you talking to your customers and team, as that’s the true test of whether we are inventing on our customers’ behalf and delivering useful and joyful experiences
- Customer obsession: you will be living in quantum entanglement with your customers. You’ll breathe their air, walk in their shoes. You’ll establish mechanisms to make sure your partners do the same
- Work small, but with a big vision: you work small and are able to work with the design and engineering teams on small iterations. Over time you’ll develop, in partnership with our vet partners, a compelling vision that can be shared internally and broadly to develop
- Data-driven decision-making: We use first principles and are skeptical. We establish context. It’s paramount to have confidence in your data, being able to analyze it, and tease out noise from signals
- Problem focused development: you focus on teasing apart the key customer problems and pain points, but let solutions emerge through synchronous, streamlined work with a diverse pool of colleagues
- Execute for impact: We are responsible for the growth of the business and the perception of our brand. We are resilient, accountable and relentless
- One team mentality: we don’t advance our careers by withholding information, we are honest and transparent even when it’s embarrassing, we seek the truth deeply and aren’t afraid to challenge leadership and the status quo
- We deliver feedback in the moment and directly (nicely) as that’s the main way to all row toward the shared goal
- Use quantitative and qualitative data to illuminate the mindset, behaviors and lifecycle of our long-term subscribers; use findings to identify opportunities to improve long-term retention
- Develop a deep understanding of often complex subscriber problems. Partner with Engineering, Product Design and other pawd members to develop hypotheses to solve these problems
- Write product briefs outlining an initiative’s background, problem, hypothesis, MLP requirements, launch plan/experiment plan and more in close partnership with the pawd
- Launch high-impact improvements and features via a lean product development cycle of testing, learning and iterating
- Collaborate with other retention pawds to ensure a cohesive, seamless experience across the entire subscriber lifecycle
- Be a key contributor to the pawd’s weekly business review (WBR)
Our take
Pet food production in the US is held to alarmingly low safety and quality standards despite being a $99 billion industry, which is hidden behind loose labeling and marketing regulations. When one of the founders of The Farmer's Dog realised that dog food was making his dog sick, they decided that dogs shouldn't be fed anything that wouldn't pass legal requirements for humans.
The Farmer’s Dog produces customised dog food packages that are sent as a regular subscription service. Recipes behind the dog food are personalised and are comprised of natural and high-quality ingredients, aiming to meet the dietary requirements of each individual dog. As the dog food is human-grade, the company even taste-tests its recipes on humans.
The startup sends millions of meals every month and boasts a continual subscription rate of almost 50%. It has raised $60 million in funding to date and is developing new pet food products and scaling to offer its subscription service outside of the US.
Freddie
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2021
$65m
SERIES D
Jan 2020
$54m
SERIES C
Total funding: $168.1m
Company benefits
- Dog-friendly offices
- Equity packages
- Healthcare, Dental, and Vision insurance
- 401k match
- 12-week paid parental leave
- Flexible PTO and work-from-home policy
- Discounted fresh dog food
- Your pet interrupting video calls and in-person meetings is now a feature, not a bug
Company HQ
South Village, New York, NY
Leadership
Jonathan Yoni Regev
(Co-Founder & CEO)Graduated in Business at Berkeley, UC, and then co-founded The Farmer's Dog in 2014, serving as CEO since.
Brett Podolsky
(Co-Founder)Graduated with a B.A. in Liberal Arts from Lynn University before co-founding The Farmer's Dog.
Salary benchmarks
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