First Marketing Manager, Chef Robotics

• Grittiness and ability to be resilient to consistent failure and rejection (especially by journalists)
• Excellent written and verbal communication skills. Strong grammar skills
• 5+ years of product marketing experience in a Robotics, RaaS, SaaS or B2B organization
• Have successfully launched a product before
• An entrepreneurial and creative mindset with the flexibility to work in a fast-paced, evolving environment and wear multiple hats
• Experience with startups, including demonstrated growth in a SaaS / RaaS B2B product organization
• Experience with Webflow
• Experience with Figma
• Experience with basic videography, photography, and basic editing
• Experience with copywriting that focuses on the value and benefits our product can bring to the daily activities of customers
• Experience with press and PR for trade journals and popular press
• Experience representing products at trade shows and events; experience putting together and executing trade show strategy
• Experience with developing useful, strong sales enablement content (hands-on) to support sales efforts, partner sales, and multiple target personas (Presentations (ppt, etc), 1-pagers, Technical sales sheets, Video scripting/storyboarding, etc)
• Analytical and research-focused, comfortable using marketing automation tools (Hubspot, etc) to drive content and messaging strategies
• Empathetic, with the ability to connect with customers on multiple levels; strong interviewer

Desirable

• In this role, you’d be the first marketing hire at Chef; you’d work very closely with the CEO to:
• Do Chef’s public release Help create Chef’s brand as the market leader in food robotics and food manipulation
• Help create Chef’s brand as a leader in Embodied AI
• Help generate brand awareness in the venture capital community
• Help generate brand awareness amongst top engineers in Silicon Valley
• Help generate top-of-funnel leads who may be relevant customers
• Note that this is an individual contributor position but as the first person doing marketing, it’s a generalist role with the expectation that you’d do whatever is needed. But as the marketing team grows, there will be room to expand if you are successful
• Help create and lead Chef’s brand and create extremely high brand awareness for the companies among 1) VCs, 2) customers, and 3) engineers
• Attract strong PR in top popular press publications
• Attract strong PR in trade journal (food and beverage) publications
• Lead Chef’s content marketing strategy and write and publish content (blog and written content)
• Secure podcast speaking positions for leaders at the company
• Maintain and update Chef’s website (Webflow) and use Figma to design wireframes for website
• Lead Chef’s effort to create, write, and design customer case studies
• Lead Chef’s videography efforts (including traveling to customer sites) to collect interviews for case studies
• Lead Chef’s trade show efforts. Set up the show, get the booth set up, help set up a demo, and manage the trade show end-to-end
• Lead Chef’s webinars; organize webinars and do marketing around them
• Lead efforts to generate top-of-funnel for MQLs
• From time to time, help with doing outbound sales outreach for top of the funnel
• Lead Chef’s socials and create strong content for them
• Generally help Chef meet Sales and Revenue goals