Product Marketing Director, Elastic
Security
$169.7-322.6k
Actual salary range is dependent on location. Eligible to participate in Elastic's stock program.
Some travel is required
Software that searches and analyses data in real time
Be an early applicant
Software that searches and analyses data in real time
1001+ employees
Be an early applicant
$169.7-322.6k
Actual salary range is dependent on location. Eligible to participate in Elastic's stock program.
Some travel is required
1001+ employees
Company mission
To build software to make data usable in real-time and at scale for search, logging, security, and analytics use cases.
Role
Who you are
- Direct experience with security related use cases, and associated target audiences (analyst, architect, detection engineer)
- Expertise in crafting differentiated messaging, positioning, and winning GTM strategies
- Experience leading product marketing at a specialized business unit, collaborating with matrixed marketing, sales, and product organizations
- Courage to go deep on technical capabilities to properly understand differentiation and positioning to practitioners and CISOs alike
- Several years experience leading outbound initiatives addressing the needs of a range of customers with complex requirements (commercial to enterprise scale)
- Curiosity about the “how” of technology to tell compelling stories about the “why”
- Relevant work experience in a technical field
- Proven track record to craft engaging content, including blog posts, presentations, videos, etc
- Strong communication skills, with experience making pitches to audiences big and small
- Comfort working in a very cross-functional role, with a highly distributed team
Desirable
- Practitioner knowledge and/or experience of the in SIEM/Security analytics or XDR, CDR preferred
- Comfortable marketing to mix of practitioners and business audiences
- Prior experience in a more technically hands-on role (analyst, sales engineer, consultant, etc) is a bonus
What the job involves
- We're looking to add a new node, a new employee, to our cluster, focusing on driving messaging and go-to-market (GTM) for Security
- You will be a trusted thought partner to the product management and field teams, working closely on jointly defining the outbound strategy to drive the adoption of Elastic technology in security related use cases
- You will need to become comfortable with the technical aspects of your products and the markets they play in, as well as the creative aspects of positioning technology through stories that are compelling, authentic, and engaging
- Crafting differentiated messaging and positioning as well as content for Elastic Security including SIEM and Security Analytics
- Be the expert on target personas and segments, how users adopt and customers buy our products, and the value they derive from them
- Clearly articulate Elastic’s position and differentiation vs similar security offerings, and be the expert on competitive capabilities
- Provide thought leadership around security market trends and competing solutions
- Enabling the field on our products and solutions, through training and content
- Defining and implementing the GTM strategy for new launches & campaigns
- Represent the company at various speaking engagements, conferences, and press interviews
- Measuring and supervising critical metrics to track the launch and efficiency of the campaign
- Attending trade shows and other events to help showcase our products
Our take
Elastic develops the Elastic Stack, an open-source set of tools that includes Elasticsearch, Kibana, Beats, and Logstash, designed for data search and analysis. It also offers X-Pack, which adds commercial features to the Elastic Stack, and Elastic Cloud, a suite of SaaS (Software-as-a-Service) products.
This technology is widely used by major companies like eBay, Wikipedia, Yelp, Uber, Lyft, Tinder, and Netflix, along with over 17,000 other organizations. It is applied in various use cases, including application and website search, enterprise search, logging, infrastructure monitoring, application performance management (APM), security analytics (enhancing SIEM applications), and business analytics.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2016
$58m
SERIES D
Jun 2014
$70m
SERIES C
Total funding: $162m
Company benefits
- Toast to your health: Fully paid health coverage for you and your family, in many locations
- Craft your calendar: Flexible location and schedule for most roles
- Create space for you: Distributed by design workforce, plus generous number of vacation days each year
- Embrace parenthood: Minimum of 16 weeks of parental leave, plus generous family formation benefits
- Give back your time: 40 hours each year to use toward volunteering with organizations and causes you’re passionate about
- Amplify your impact: Double your charitable giving — we match donations up to $1500 USD (or local currency equivalent)
Company HQ
Union Square, San Francisco, CA
Leadership
Shay Banon
(Co-Founder & CTO)Previously held the position of Technology Director at GigaSpaces Technologies.
Simon Willnauer
(Co-Founder)Previously spent 13 years at The Apache Software Foundation, holding various positions such as VP Apache Lucene and Lucene Core Commiter and PMC Member.
Uri Boness
(Co-Founder)Previously worked as a Software Architect and Head of Search at Orange11 for 7 years.
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