Senior Growth Manager, Carry1st
Games
Games & mobile app publisher for Africa
Job no longer available
Games & mobile app publisher for Africa
101-200 employees
Job no longer available
101-200 employees
Company mission
Carry1st's mission is to bring awesome mobile experiences to the African continent to bring joy to and improve the lives of their users.
Role
Who you are
- At least 2 years of strategy consulting or product marketing experience in the games industry or relevant sector
- Experience crafting and communicating multi-channel strategy and/or go-to-market plans
- Strong communication skills, particularly leveraging slide decks and spreadsheets
- Ambitious, hard-working, entrepreneurial, with an orientation toward complex problem-solving
- Commercial growth mindset with a drive to achieve tangible ambitious targets
- Demonstrated passion and understanding of mobile gaming
- Demonstrated interest / experience in serving emerging markets
What the job involves
- Lead the strategic development and execution of a game’s product growth and marketing strategy, including strategies for User Acquisition, Creative, ASO, Community, Press, and Social
- Develop a distinct brand identity for the game, including positioning, USPs, and brand identity
- Drive integrated tentpole campaigns that excite and engage both African and global audiences, managing all aspects of product launches, from messaging to press and socials
- Develop a strategic relationship with the Product team to guide the ongoing development of new in game features and live events
- Work closely with the User Acquisition team on continuously ideating and testing the most effective advertising campaigns
- Report and analyze key data points, generating actionable insights to inform ongoing strategy
Our take
Carry1st points out that Africa is the world’s fastest growing mobile gaming market, with the continent’s young population putting it on course to have twice as many gamers as North America by the end of the decade. However, launching games on the continent comes with some challenges – chief amongst these being a large unbanked or credit card-less population.
Carry1st finds itself in a prime position to bridge these gaps by providing game publishing, distribution and, crucially, alternative payment services across Africa. In particular, its eCommerce and payments solutions which allow local options such as bank transfers, mobile money and crypto payments is causing a lot of excitement amongst investors, who are eyeing up a huge but thus far untapped market.
Though founded as a game studio itself in 2018, Carry1st’s shift into publishing has been very wise. Indeed, it’s helped the company attract major investment that will allow the team to develop internally produced titles, including home-grown games for the African market. With gaming revenues set to skyrocket in Africa, Carry1st looks to be on the verge of serious growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
79% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2023
$27m
EARLY VC
Jan 2022
$20m
SERIES A
Total funding: $57m
Company benefits
- Build awesome, industry-changing products, every day
- Grow with a VC-backed startup at the intersection of gaming, fintech, and web3
- Work from anywhere in the world with international teammates
- Own shares in the Company - enabling you to benefit from the value you create
- Co-working excursions: Travel to meet your colleagues in cities around the world
- Awesome equipment: Get everything you need to work effectively
- Remote working allowance: Put an additional $600 / year to optimise your WFH experience
- Learning and development: Attend courses, conferences and training events
- Social events: Participate in regular company events to relax and connect with teammates
- Birthday leave: Enjoy a paid day off on your special day
Company HQ
Century City, Cape Town, WC, South Africa
Leadership
Cordel Robbin-Coker
(CEO)Former Morgan Stanley Analyst and Amrod Board Member. Before co-founding Carry1st they spent seven years at Global Investment Firm The Carlyle Group, serving as a VP.
Lucy Hoffman
(COO)Former Chief of Staff at the African Leadership Academy and Head of Operations at social enterprise and advisory firm Nexii. Previously worked in Investment Banking for Morgan Stanley as well as in Global Diversity and Inclusion for Credit Suisse.
Experienced Software Engineer, previously serving as a Senior Analyst Programmer for pan-African banking group Old Mutual. Prior to this they were a Software Development Manager for Konga Online Shopping.
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