Marketing Operations Manager, Asana
Strategy
$146-166k
More information about location
3 days a week in office
Work management platform
Be an early applicant
Work management platform
1001+ employees
Be an early applicant
$146-166k
More information about location
3 days a week in office
1001+ employees
Company mission
To help humanity thrive by enabling the world's teams to work together effortlessly.
Role
Who you are
- 5+ years of Marketing Operations or GTM Strategy experience in B2B SaaS, with expertise in both data analysis and strategy
- Proven track record of building relationships with cross-functional leadership (Sales, Marketing, Finance, Data Science and Analytics) to drive consensus and change
- Strong analytical and presentation skills with the ability to synthesize complex data into executive insights to inform regional planning
- Hands-on experience with marketing and sales funnel reporting, with knowledge of Salesforce, Databricks and Tableau, or similar tools
- Proactive about leveraging AI tools to accelerate insights and team productivity
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
What the job involves
- The Asana Marketing Operations team is chartered with achieving revenue targets by optimizing the customer journey with technology, operational programs and actionable insights
- We're seeking a Strategic Marketing Operations Manager to serve as the strategy partner to US Revenue and Marketing leadership, owning regional inbound funnel performance and providing data-driven insights to our GTM teams
- This role acts as the connective tissue between global initiatives and the US field, responsible for measuring performance against target, while aligning cross-functional teams on the execution of top growth levers
- The role doesn't just report on the performance but actively identifies opportunities to optimize it
- Ownership of the regional Inbound pipeline and conversion rate targets, providing critical performance reporting and forecasting for US Marketing, Sales, and GMs
- Proactively identify and implement regional growth opportunities through deep-dive analysis of funnel friction points and conversion blockers
- Act as the primary liaison between global marketing initiatives and the US field, creating alignment on regional changes and program managing their implementation
- Host inbound reporting councils and contribute data-driven insights to other regular regional reporting rhythms
- Partner with Marketing Analytics, Data Science and Finance to drive regional marketing planning, ensuring alignment with annual and program-level target setting
- Provide data-driven recommendations for channel mix optimizations and recommend changes to regional lead scoring, routing, and funnel processes to drive growth
- Own the triage and prioritization of regional reporting requirements and manage the communication and change management for new targets, models, or dashboards
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
- Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dan Rogers
(CEO)Prior to joining Asana in 2025, Dan was the CEO of LaunchDarkly, a President at Rubrik, and the CMO at ServiceNow and Symantec.
Aziz Megji
(CFO)Aziz joined Asana in 2024 as the Head of Strategic Finance & IR, moving into the role of CFO in 2026. Previously, they worked at RingCentral as an SVP of Finance, at NVIDIA as a Senior Director of Corporate Development and at Hewlett Packard Enterprise as a VP of Corporate Development.
Arnab Bose
(CPO)Prior to joining Asana in 2025, Arnab spent 6 years at Okta, joining as an SVP of Product Management before moving into the role of CPO. They were also an Advisor at Codified and a VP of Product Management at Quip.
Prachi Gore
(CMO)Prior to joining Asana in 2025, Prachi spent nearly 6 years at Checkr as a VP then Senior VP of Marketing. They also spent nearly 4 years at Smart Recruiters as a VP of Demand Generation then Marketing.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 72 more jobs at Asana