Marketing Automation Manager, 7shifts

• 3-5 years of hands-on experience managing Marketing Automation platforms (Marketo preferred)
• Proven experience building and optimizing integrated campaigns that drive results across Email, In-App, Chat, and Push channels
• Strong analytical and problem-solving skills to effectively translate data into actionable insights across the marketing lifecycle
• Excellent project management, communication, and organizational skills. These are your superpowers in executing and streamlining complex initiatives
• Experience collaborating cross-functionally with teams like RevOps, Sales, and Product to drive alignment and impact
• Solid understanding of data privacy and compliance standards, with a commitment to running campaigns aligned with CASL, CAN-SPAM, and GDPR

Desirable

• As the Marketing Automation Manager at 7shifts, you will be responsible for developing marketing technology and campaigns that drive business results across the customer lifecycle
• Reporting into the Sr. Manager, Marketing Operations, you’ll implement, develop and optimize industry leading tools such as Marketo, AppCues, Drift, Outreach, and Dreamdata to drive business impact and foster 7shifts’s mission to simplify team management for restaurants
• Build integrated, data-driven marketing automation programs and workflows across all channels to drive business results across the customer lifecycle
• Drive the implementation, adoption and development of marketing technology to improve efficiencies and drive growth
• Enable the Lifecycle Marketing team to build and send campaigns within our tech stack, guiding on best practices around segmentation, triggering, cadence, etc
• Lead data cleansing, QA, and compliance in order to ensure the integrity of 7shifts marketing campaigns
• Develop and analyze campaign performance reporting, identifying areas for testing and improvement for future campaigns
• Work closely with RevOps and Data to ensure technology is integrated across the company’s wider ecosystem