Partner Marketing Manager, Splitit
Samsung Growth
Buy-now-pay-later with no interest or credit check
Be an early applicant
Buy-now-pay-later with no interest or credit check
21-100 employees
Be an early applicant
21-100 employees
Company mission
To empower consumers to use the credit they have earned to pay on their terms for the things they want and need.
Role
Who you are
- This role requires a strategic thinker and doer who can operate at the intersection of enterprise partnership development, B2B2C marketing, and consumer engagement, with a proven ability to navigate large, complex partner ecosystems
- 5-7 years in partner marketing, strategic alliances, or enterprise marketing roles, ideally within fintech, payments, or consumer tech
- Proven success building partner marketing strategies with enterprise partners (experience with Samsung, Apple, Google, or telco/consumer electronics partners is a plus)
- Strong understanding of B2B2C marketing models and how to influence adoption in large ecosystems
- Demonstrated ability to manage cross functional teams, agency partners, and vendors
- Data-driven marketer with expertise in measuring campaign ROI and partner impact
- Exceptional stakeholder management and communication skills
- Comfortable operating in a fast-growth, entrepreneurial environment
What the job involves
- Reports to: Head of Global Marketing (located in Atlanta)
- The Partner Marketing Manager – Samsung Growth will be responsible for building and executing a dedicated partner marketing strategy at scale with Samsung across multiple geographies (starting with the U.S. opportunity)
- You will collaborate closely with Samsung’s marketing teams, Splitit’s customer success, sales, marketing and product leads, and cross-functional stakeholders to design joint go-to-market plans, drive co-branded campaigns, and ensure measurable business impact with clear goals and reporting metrics
- Joint Go-to-Market Planning
- Partner with Samsung marketing and product teams to scale Splitit’s installment solution across devices, online channels, and in-store experiences
- Create market entry playbooks for new Samsung markets and product verticals
- Work with Splitit’s PR agency on gaining traction and promotions with top retailers and retail pubs
- Campaign Development & Execution
- Push Samsung to run integrated campaigns (digital, retail, experiential, PR, lifecycle) that drive consumer awareness, adoption, and engagement, with our guidance and support
- Oversee the creative development of co-branded messaging, assets, and enablement materials tailored to Samsung’s ecosystem
- Cross-Functional Collaboration
- Work closely with Splitit Sales, Product, and Finance teams to align partner marketing activities with business growth targets
- Manage reporting dashboards that track KPIs such as consumer adoption, conversion lift, and revenue impact from Samsung campaigns
- Stakeholder & Relationship Management
- Serve as the primary Splitit marketing point of contact for Samsung, nurturing strong senior-level relationships
- Closely manage the Splitit and Samsung PR teams to execute the existing PR plan and make pivots when necessary
- Represent Splitit in joint planning meetings, business reviews, and co-marketing forums
Our take
Buy-now-pay-later services have gone from strength-to-strength in recent years as interest rates have stayed low and a new generation of digital-first consumers have grown their wallets. Despite that, many providers like Affirm have come under attack for their often credit-damaging business model.
Instead, Splitit has created a BNPL platform that integrates completely into the payment flow, meaning that it works off the available credit you have on your existing credit cards. That results in better protection for the consumer, as well as delivering a solution that reduces the disintermediation between consumer and merchant.
In the same vein, Splitit launched an Instalments-as-a-Service white-label BNPL platform in 2022 which allows merchants to drive loyalty and promote brand consistency on their own terms. The company is determined to continue expanding its offering for merchants and users alike.
The most difficult challenge for the BNPL platform will likely come from an unforgiving macro-environment. Ultimately, if users fail to repay their loans that will hurt Splitit’s bottom line more than anything else. However, strong relationships with merchants and an adjusted risk-model means they could fare better than their competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Oct 2015
$11m
CONVERTIBLE
Jan 2012
$4.3m
SEED
Total funding: $15.3m
Company HQ
Midtown South, New York, NY
Leadership
Nandan Sheth
(CEO, not founder)Previously held senior positions at Fiserv, First Data, American Express, Acculynk.
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