Paid Media Lead, O Positiv

• Experience in a Direct Response Paid Media CPG Brand whose majority of revenue comes from eCommerce
• 2+ years required experience in a Paid Media and managing a high volume of campaigns
• Data-driven with strong Excel, analytical skills, and proficiency with Google Analytics required
• Budgetary experience including proven optimization for strong ROI required
• Bachelor’s Degree
• Strong leadership & communication skills: listen, mentor, and teach by example
• Ability to manage multiple moving pieces
• Strong time management and prioritization skills
• Adaptable to new social platforms and advertising technologies
• Thoughtful and self-reflective, willingness to learn
• Team-player, hard-working, organized, and goal-oriented
• Excitement for startups and building from the ground up

Desirable

• The Paid Media Lead reports to the Director of Growth and will work cross-functionally within the organization to further expand marketing efforts and develop our product and brand
• Build new and optimize existing campaigns in Meta, TikTok, Pinterest, Snapchat, and other paid channels
• Test campaign structure, creative, and data-driven campaign strategies to continuously improve and refine performance
• Manage log of all important media decisions
• Communicate accurate and timely daily results to leadership
• Identify trends and insights to track, monitor, and optimize performance against key KPIs
• Troubleshoot and solving technical issues including feed management and data tracking
• Collaborate with internal teams and external partners to optimize performance
• Remain up to date on industry best practices and new developments