Senior Channel Partner Marketing Manager, Aviatrix Systems
$147.6-166.5k
+ Equity
Secure cloud networking
Be an early applicant
Secure cloud networking
201-500 employees
Be an early applicant
$147.6-166.5k
+ Equity
201-500 employees
Company mission
To empower businesses to accelerate innovation, minimize downtime, and gain control of IT costs.
Role
Who you are
- A strategic, data-driven approach to marketing and business partnership
- Proven record of driving channel marketing programs and activities that deliver measurable and meaningful business results
- Experience with all facets of partner marketing, including partner communications and education, partner enablement toolkits, co-marketing programs, and management and tracking on an individual partner basis
- Ability to thrive in a fast-paced, high-growth environment, managing multiple initiatives simultaneously
- Experience: 8+ years in channel marketing, partner marketing, or demand generation, preferably in SaaS, B2B technology or cloud networking
- Proven experience developing and executing co-marketing programs with VARs and CSPs partners
- Analytical & data-driven, ability to track performance metrics, analyze partner impact, and optimize campaigns for maximum ROI
- Strong ability to manage multiple campaigns, projects, and partner relationships simultaneously
- Experience with marketing tech stack such as automation platforms (e.g. Marketo), CRM tools (e.g. Salesforce), and partner portal management (e.g. Impartner)
- Strong Communication & relationship-building: Ability to work cross-functionally and effectively engage partners in collaborative initiatives
What the job involves
- We are looking for a Senior Channel Partner Marketing Manager to help us accelerate our partner-driven go-to-market strategy, drive pipeline growth, and strengthen relationships with our channel ecosystem
- The Senior Channel Marketing Manager will be responsible for developing and executing strategic marketing initiatives that enhance engagement, revenue, and growth with our channel partners, including VARs, CSPs, and GSIs
- This role will focus on building high-impact co-marketing programs, enabling partners with marketing resources, and optimizing demand generation efforts to drive joint business success
- Develop & Execute Channel Marketing Strategy
- Design and implement comprehensive channel marketing plans that align with business objectives and partner growth goals
- Drive Co-Marketing & Demand Generation
- Create and execute joint marketing campaigns, webinars, events, and digital content strategies that accelerate pipeline growth through partners
- Oversee and optimize Market Development Funds (MDF) to ensure investments generate high-impact results
- Enable & Empower Partners
- Provide partners with marketing assets, sales tools, and training to strengthen their ability to drive demand and generate new deals
- Develop partner communications and enablement toolkits that enhance go-to-market execution
- Strengthen Partner Engagement & Relationship Management
- Collaborate with key partners to identify growth opportunities, optimize go-to-market strategies, and build long-term strategic alliances
- Act as the primary marketing liaison between Aviatrix and its channel ecosystem to enhance collaboration
- Measure & Optimize Performance
- Track, analyze, and report on the effectiveness of channel marketing initiatives, leveraging data-driven insights to refine strategies
- Monitor partner-driven pipeline growth, campaign ROI, and marketing-influenced revenue contributions
- Collaborate Across Teams
- Work cross-functionally with Sales, Product Marketing, Partner Success, and Revenue Operations to align on joint marketing strategies and optimize execution
Our take
Aviatrix is trying to modernise cloud technology by overcoming the isolation of different clouds that are built and operated by different companies. Its software facilitates multi-cloud networking, providing visualization, smooth data access, and firewall management.
The cloud revolution caused a mass migration of companies’ data from on-premise storage to cloud storage, but this migration is still ongoing. Aviatrix’s software helps with this migration and then allows these clouds to communicate with each other, while maintaining security, data integrity, automation, and user friendliness.
The rapid growth and enormous potential in this market has been noted by other companies and while investments are currently high, the space is likely to become crowded as competitors such as Site24x7 offer similar services. However, Aviatrix is a well-placed early adopter in an area of networking that hasn’t seen true innovation for years. It has also been named as one of 2024 's fastest growing private companies by Inc 5000, indicating its strong position.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-30% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Sep 2021
$200m
SERIES E
Feb 2021
$75m
SERIES D
Total funding: $340.8m
Company benefits
- Stock options for all full-time employees
- Parental Leave (up to 12 weeks)
- Flexible Vacation
- Up to $1000 education reimbursement anually
- World-class coverage - we pay 100% of employee premiums and 88% of the family cost
- 401K
Company HQ
Santa Clara, CA
Leadership
Sherry Wei
(Advisor)Having taken a PhD at Purdue University, they worked in Technical Staff at Centillion Networks and Ardent Communications before spending almost 14 years at Cisco Systems as an Engineer Manager. They then worked at Huawei for just over a year before founding Aviatrix in January 2013.
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