Loyalty & Retention Marketing Manager, Medius
More information about location
AP management software
Be an early applicant
AP management software
501-1000 employees
Be an early applicant
More information about location
501-1000 employees
Company mission
To remove complexity, reduce fraud and save money by improving the payments process.
Role
Who you are
- The successful candidate has a passion for developing high-impact, integrated marketing programs to help drive customer loyalty and retention, is an expert at developing compelling customer content, and is an organized self-starter who thrives in a dynamic, fast-paced environment
- The right candidate will have a background in B2B cloud solutions – ideally with a background in AP Automation or Spend Management is an efficient multitasker and a great team player
- B.A. or B.S. in marketing, marketing communications, advertising, business or related degree
- 7+ years marketing, marketing communications, advertising or related experience; SaaS experience a plus
- Experience developing and executing successful marketing plans to drive customer loyalty and retention
- Experience working in international marketing is highly desirable
- Love analyzing information, determining a path forward and implementing impactful initiatives to improve the business
- Experience with CRM (Salesforce.com), marketing automation (Marketo/Eloqua), analytics and business insight tools (Domo/PowerBI/Tableau)
- Previous experience with Accounts Payable automation, electronic payments, source to contract (S2C) and procurement software solutions (sourcing, contract management, supplier information management, procurement), and expense management solutions preferred
- Proficiency in Microsoft Word, PowerPoint and Excel
What the job involves
- As a member of the Global Marketing team, the Loyalty & Retention Marketing Manager will develop a deep understanding of the Medius customer lifecycle and key customer personas in order to create innovative, high-value marketing programs to help ensure Medius customers get the most value out of their Medius solution(s)
- This individual reports to the CMO and works closely with multiple teams across Medius including Digital Marketing, Marketing Technology, Field Marketing and the Customer Experience organization including Implementation and Customer Success
- Develop a deep understanding of the Medius customer lifecycle including what key customer personas need and want post purchase
- Create a global, integrated marketing plan that drives customer adoption and optimization for key customer personas
- Develop and execute high-impact marketing programs from concept development to campaign deployment, including managing agency relationships and budget
- Develop case studies and feed sales reference process as part of loyalty program
- Track analytical campaign performance and reporting to measure and report on the results and ROI of all campaigns, effectively communicating to stakeholders in the business
- Work with field marketing teams to understand unique market needs, drive program execution and facilitate best practice sharing
- Collaborate with the Digital Team to develop content for the customer center and other customer content for Medius corporate web sites and the qualified chatbot
- Build relationships at all levels across Marketing and customer success teams
- Provide input to marketing automation systems capabilities, data needs and related processes to improve agility and time to market of lifecycle campaigns
- Serve as an internal evangelist for our customers
- Be aware of, and comply with, all corporate policies
Salary benchmarks
Our take
In the US, invoice fraud is on the rise with companies losing an average of $300,000 annually to fraudulent invoices. There is a lack of visibility with one in four finance professionals unaware or unable to estimate the cost of invoice fraud to their business, most likely due to messy paper trails that plague the invoice process.
Medius is an AP automation, payments, sourcing and procurement company. A leading provider in its industry, Medius is going beyond the basics of automation, using artificial intelligence to do the majority of its work, meaning invoices get confirmed, coded and paid automatically and businesses can trust their budgets and forecasts.
With financial professionals beginning to recognise the importance of AP automation, Medius is focused on strengthening its applications as it expects to see exponential growth in the near future. With several rounds of equity funding behind it, Medius is in a prime position to become the category-defining global business for the mid-market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Dec 2009
$3m
EARLY VC
Total funding: $3m
Company benefits
- Flexible working hours
- Car Allowance
- Private Medical, Health, Dental Care for Employee and Immediate Family
- Pension Scheme
- 26 days Annual Holidays (including birthday) plus Bank Holiday
- Remote Working where required (office in Manchester & London)
Company HQ
Innerstaden, Linköping, Östergötland County
Leadership
Jim Lucier
(CEO)Previously worked at SAP Concur for 13 years, serving in several roles including President, Chief Revenue Officer, and Chief Customer Officer.
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