Associate Product Marketing Manager, Greenlight
Debit card for kids and teens
Job no longer available
Debit card for kids and teens
501-1000 employees
Job no longer available
501-1000 employees
Company mission
Shine a light on the world of money for families and empower parents to raise financially-smart kids.
Role
Who you are
- 2+ years of experience in product marketing, customer marketing, growth marketing, or a related field
- Experience with project management, organizational skills, and ability to meet deadlines
- Passion for understanding customer needs, the competitive landscape and identifying product opportunities
- Research and analytical skills with an eye for spotting market and customer trends to drive strategic actions
- Excellent communication skills, both written and verbal, with the ability to present complex information clearly and succinctly
- Comfort working cross-functionally with product, design, creative, channel marketing, legal and other teams
- Self-driven, curious, and energized about finding opportunities to learn and share those learnings with the Product Marketing team
- Ability to handle ambiguity and adapt to changing priorities while maintaining organization and effectively managing time
- Bonus if you have experience working in a fast-paced, DTC, and/or subscription based start-up previously
What the job involves
- Play a pivotal role in driving the growth and success of Greenlight. You will be responsible for cross-functional enablement by curating and communicating actionable insights (competitive research, voice of the customer) as well as supporting go-to-market launches to drive new and existing product adoption
- This role reports directly to Greenlight’s Senior Product Marketing Manager
- Executing and compiling ongoing market research and competitive analysis to inform product positioning and messaging
- Acting as the voice of the customer, monitoring and reporting on feedback from various channels and presenting key findings to cross-functional stakeholders
- Assuring consistency in how our product is visualized and messaged across various customer-facing channels
- Maintaining up-to-date product documentation and presentations for internal training purposes
- Working cross functionally with Product, Creative, Legal, and Customer Success teams to shepard go-to-market strategic executions
- Owning performance tracking and measurement for product marketing team initiatives
- Incorporating compliance feedback into marketing materials in order to ensure launch readiness
- Leading smaller strategic campaigns to drive product discovery, engagement and adoption
- Contributing to PMM-wide initiatives, process improvements, and documentation
Our take
Greenlight was built to help parents raise financially-smart kids. It’s a gap in a generation’s education for which a new sector of ‘family finance’ is emerging to combat.
The company serves millions of parents and kids with accounts distinguished by their easy-to-use money management tools and educational resources. Even Viola Davis, famed actress, told Jimmy Kimmel that she uses the fintech startup’s services to teach her daughter financial lessons.
Greenlight is now looking to expand its suite of products into more lucrative verticals. In particular, 2022 saw the launch of its first credit card product for parents. Like most credit cards, it will offer cashback (up to 3% on all purchases).
The supposed difference between Greenlight’s offering and others is that this cashback can automatically be directed to investment opportunities, framed as helping parents save for their children’s education. Greenlight’s advantage is the trust it has earned from millions of families. The startup’s long-term success will be determined by whether it can release these lucrative products without tarnishing this trust.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2021
$260m
SERIES D
Sep 2020
$215m
SERIES C
Total funding: $595.6m
Company benefits
- Medical, dental, vision and FSAs
- Unlimited, flexible time off
- Generous employer 401(k) match and equity
- 16-week paid parental leave
- Ongoing learning and development
- Remote-friendly work environment
Company HQ
Hotel District, Atlanta, GA
Leadership
Tim Sheehan
(CEO & Co-Founder)Previous leadership experience at Yahoo Finance, E*TRADE, Fiserv and more.
Johnson Cook
(President & Co-Founder)Been an active angel investor and community leader in Atlanta for over two decades.
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