Associate Product Marketing Director, Canary Technologies
$190-230k
+ Stock Option Grant
More information about location
3+ days a week in office
Providing hospitality technology
Open for applications
Providing hospitality technology
201-500 employees
Open for applications
$190-230k
+ Stock Option Grant
More information about location
3+ days a week in office
201-500 employees
Company mission
To help hoteliers thrive through innovative software solutions.
Role
Who you are
- 8+ years in product marketing, with at least 2–3 years managing and developing a PMM team
- Experience scaling the impact of a PMM function — not just inheriting one
- Deep expertise in pricing and packaging strategy, ideally in a SaaS context with a multi-product portfolio
- Strong positioning and messaging chops — you've taken complex products to market and made them simple and compelling
- Experience with product launches from concept through post-launch measurement; you've run launches across multiple tiers and know how to calibrate the machine
- A storyteller at heart — you write and communicate with precision and can shift register from a hotel GM to a C-suite executive to an analyst
- Analytically rigorous — you use data to make decisions, build business cases, and keep customer value and ROI as central to the product story
- Background in B2B SaaS AI or hospitality technology strongly preferred; candidates who've worked in vertically focused SaaS (especially in industries with complex, multi-segment buyer dynamics) will stand out
What the job involves
- We're looking for a seasoned Associate Product Marketing Director to run and scale the impact of product marketing across Canary
- You'll manage an existing team of top PMMs and act as the connective tissue between product, sales, and marketing
- You will define Canary’s unique place in the hospitality market as the leader in agentic AI solutions for guest and staff management
- This is not a coordinator role. It’s also not a pure strategy role. You'll set the positioning and messaging framework for the entire platform, own pricing and packaging strategy, and make Canary’s value clear and compelling for individual hotels as well as world-class brands
- You'll work directly with the Head of Brand Marketing and the rest of the leadership team to influence strategy and prioritize roadmap
- Team leadership. Manage, coach, and develop a team of PMMs (currently 3). Build the function's operating model and hold a high bar on quality and speed of execution. Foster a culture of continuous investment in individuals and the function as a whole rooted in ongoing feedback and improvements that makes the team better every quarter
- Positioning and messaging. Define and maintain Canary's platform and product-level positioning. Translate complex AI capabilities into clear, differentiated value props for hotel operators — from global enterprise brands to independent properties
- Storytelling and narrative. Build the overarching platform narrative and ensure it holds across every touchpoint — the website, sales decks, event keynotes, analyst briefings, and customer conversations. Differentiate Canary’s narrative from the competitive landscape
- Product launches. Own the GTM process end to end — launch strategy, tiering, internal collaboration, and external amplification
- Product suite performance. Continuous analytics and monitoring on product performance and opportunities for improvement from pipeline through churn reduction
- Market intelligence. Maintain a deep, current read on the hospitality tech competitive landscape, buyer dynamics, and how the AI wave is reshaping the category
Our take
Embracing the modern era, Canary Technologies is dedicated to revolutionising the hotel industry through digital transformation. Pioneering the field with its mobile web-based Guest Management System and Digital Authorisation solutions, Canary aims to rid hotels of outdated technology, enhancing revenue streams by boosting staff productivity and delivering superior guest experiences.
Co-founders Harman and SJ, childhood friends turned business partners, bring a unique blend of expertise to the table, drawing from their extensive background in both hospitality and technology sectors. With the industry already on an upward trajectory, the post-pandemic landscape has further fueled the demand for their solutions, particularly their contactless check-in and checkout offerings.
Despite competition in the sector, Canary has secured significant funding led by Insight Partners, enabling rapid expansion and talent acquisition to meet the burgeoning demand for its innovative solutions.
Freddie
Company Specialist at Welcome to the Jungle
Insights
59% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2025
$80m
SERIES D
Jun 2024
$50m
SERIES C
Total funding: $175.2m
Company benefits
- Our health insurance has you covered on day 1
- Flexible working hours
- Training and career development
- Regular team building events
- A travel stipend for when you stay at Canary hotels
- Internal promotions from within the team
- Kitchen stocked with fruit, snacks, coffee, and more
- We're a diverse and global team
Company HQ
Financial District, San Francisco, CA
Leadership
Harman Singh Narula
(Co-Founder & CEO)Previously founded a custom printed apparel company, The Shirt Guys, LLC. Worked in strategy for Citigroup and Starwood Hotels & Resorts Worldwide, Inc, and as a Management Consultant for Bain & Company.
Satjot "SJ" Sawhney
(Co-Founder & President)Previously co-founded Mobibolt, Inc and Tapfame before serving as Head of Product at the hospitality technology startup, Stayful.
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