Vice President of Regional Marketing, Crunchyroll
You are willing to travel
Streaming service for anime and manga
Open for applications
Streaming service for anime and manga
1001+ employees
Open for applications
You are willing to travel
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- 15+ years of experience overseeing regional marketing, primarily outside the U.S., supporting global companies in the entertainment, culture, and fandom space
- You are always at the forefront of pop culture and up-to-date on the latest trends
- You have experience in SVOD and theatrical marketing (a plus)
- You have a background in brand agencies, tech, or entertainment (preferred)
- You have experience managing teams with diverse functions and skills
- You have experience working in global organisations or with international markets
- You are fluent in English and one additional language (French, German, Spanish, Hindi, etc.), both spoken and written
- You are willing to travel
- You understand full-funnel marketing across multiple regions
What the job involves
- We are looking for a Vice President of Regional Marketing to lead our marketing teams across Europe, Latin America, North America, India, and Southeast Asia. You will manage cross-functional teams, create campaigns tailored to local audiences, and drive growth across SVOD, theatrical, publishing, and gaming efforts
- You will ensure our brand is consistent across regions and channels while delivering impactful campaigns that increase awareness, drive subscriptions, build community, and position our brand in pop culture. You will play a pivotal role in managing regional publicity, social media, event marketing, and paid media efforts
- This senior leadership role reports to our SVP of Marketing and offers an exciting opportunity to shape how we connect with anime fans around the world
- You will create and implement regional marketing strategies to drive traffic, grow brand awareness, and engage communities through social media, fan events, and paid media across Europe, Latin America, the U.S., India, and Southeast Asia
- You will align global objectives with impactful regional initiatives, ensuring cohesive branding, efficient asset creation, and partner satisfaction while promoting innovation
- You will set long-term regional goals and prioritize initiatives in collaboration with global marketing teams
- You will manage OKRs and budgets, ensuring accountability, efficiency, and agreement on goals
- You will partner with cross-functional leaders and global VPs to drive individual growth and develop media plans with maximum efficiency, along with go-to-market strategies for emerging markets
- You will lead, mentor, and develop regional marketing teams, including publicity, social media, events, and paid media
- You will foster collaboration across regional and global teams, aligning efforts with brand management and marketing strategies
- You will establish workflows for clear communication and efficient asset production
- You will oversee regional IP initiatives, marketing campaigns, and cross-business efforts to drive conversation and earned media reach. You will partner with our VP, GTM to align campaigns with product and growth initiatives, ensuring they cover the entire funnel and deliver results in acquisition, retention, and brand affinity
- You will lead agency RFT efforts across media, creative, social, and publicity partners
- You will manage regional paid media budgets and campaigns, optimizing buys to target local audiences and maximize ROI
- You will collaborate with our VP, Communications on regional publicity efforts and lead event strategy, including premieres and fan events, ensuring strong presence and satisfaction of our Japanese content partners
- You will drive localized social media strategies that align with global content and messaging while engaging local audiences across platforms
- You will serve as the spokesperson and primary contact for global Sony partners regarding regional theatrical initiatives
- You will safeguard brand consistency across regions in collaboration with the global brand team
Salary benchmarks
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
42% female employees
9% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company values
- Courage: When we overcome fear, we enable our best selves
- Curiosity: We are curious, which is the gateway to empathy, inclusion, and understanding
- Service: We serve our community with humility, enabling joy and belonging for others
- Kaizen: We have a growth mindset committed to constant forward progress
Company HQ
Lucerne - Higuera, Culver City, CA
Articles
Leadership
Kun Gao
(Co-Founder)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
Share this job
View 30 more jobs at Crunchyroll