Director of Customer Relationship Management, ButcherBox
$155-175k
+ Performance based annual bonus
More information about location
Meat delivery subscription
Be an early applicant
Meat delivery subscription
201-500 employees
Be an early applicant
$155-175k
+ Performance based annual bonus
More information about location
201-500 employees
Company mission
To make high-quality meat more accessible to all.
Role
Who you are
- The ideal candidate will have a data driven, problem solving orientation, deep understanding of CRM systems, exceptional leadership skills, and a proven track record in optimizing customer lifecycle management
- Deliberate, aggressive growth mindset can be brought to CRM efforts, ideally with a DTC background and strong analytical foundation
- Experience driving success metrics, tracking KPIs, and demonstrating measurable business impact of CRM initiatives
- Experience driving clear, data-driven opportunity mapping to identify and prioritize retention levers
- Track record of executing a testing roadmap, iterating quickly and effectively to optimize customer engagement
- High comfort level in communicating with clarity and influence, inspiring a team and serving as a trusted cross-functional partner
- Champion for process optimization and automation, ensuring operational efficiency across CRM programs
- Demonstrated ability to act as a problem solver with a detective mentality, uncovering blockers to customer retention and monetization—and relentlessly pursuing solutions
- High level curiosity, always seeking insights and innovative approaches
- Execution-first mindset, balancing strategic thinking with tactical delivery
- Recognized CRM expert with deep experience in DTC and/or subscription-based businesses
- Proven ability to build and lead teams, influence executive stakeholders, and deliver growth focused outcomes
- Analytical leader with strong business acumen; uses data to drive decision-making and strategic investment
- Inspire confidence through clear communication, storytelling, and cross-functional partnership
- Growth mindset and “detective mentality”—curious, relentless, and solutions-oriented
- Balance of strategic foresight with disciplined execution and operational excellence
- Bachelor’s degree in Marketing, Business Administration, Information Technology, or a related field (MBA preferred)
- 8+ years of CRM, lifecycle marketing, or retention experience, including leadership roles in DTC or subscription-based businesses
- Proven success developing and optimizing test-and-learn frameworks
- Strong analytical and storytelling skills, with proficiency in CRM and data visualization tools
- Demonstrated experience leading teams and managing complex cross-functional initiatives
- Strong analytical skills with a track record of using data to drive decisions
- Experience leading cross-functional teams and managing complex projects. Strategic thinker with business acumen and a bias for action
- Excellent communication and negotiation skills
- Deep familiarity with customer segmentation, personalization, and loyalty program mechanics
What the job involves
- Reporting to the Chief Marketing Officer, the Director of Customer Relationship Management (CRM) will lead the strategic vision and execution of CRM initiatives across the organization
- This role will be responsible for owning and optimizing the end-to-end customer journey across notifications channels: currently including email and SMS
- This role is crucial in driving revenue, customer engagement, satisfaction, and loyalty through the effective use of lifecycle marketing strategies, CRM systems, and data-driven insights
- Success in this role requires taking full ownership of projects, collaborating across teams, and delivering measurable business impact with minimal guidance
- Sitting within the Marketing team and partnering closely with Commercial, Member Experience, Analytics, Data Science, and Technology, this role is both strategic and hands-on: you will be designing the roadmap, leading the team, and delivering measurable impact
- Develop and execute end-to-end lifecycle marketing strategies across the customer journey, from acquisition through retention and reactivation
- Create ‘right time, right message, right customer’ communication strategy across customer segments
- Develop and execute a data-driven retention strategy with aggressive growth targets
- Designing and executing testing roadmap to optimize engagement, conversion, creative, timing, and targeting strategies
- Collaborate cross-functionally with acquisition, product, and customer experience teams to ensure consistency across entire customer experience
- Understand and create cohesive CRM strategy that balances the jobs to be done – onboard, engage, upsell, and drive loyal consumer behavior
- Lead revenue retention initiatives from ideation through execution, partnering across the organization to leverage our full slate of programs (including Loyalty Program (Sizzle Society), Referrals, Deals) to create the right messaging and personalization strategy to maximize customer lifetime value and engagement
- Analyze customer behavior, acquisition sources, and cohort trends, to inform CRM strategy, segmentation and prioritization opportunities
- Establish KPIs and manage team against them to ensure high-performance standards across retention initiatives
- Create and lead team detailed campaign briefing strategy and journey flow documentation for stakeholder alignment
Our take
Dollar sales of meat are on the rise, with a growing consumer preference in the US for sustainably sourced, fairly bought meat. Subscription box purchases across DTC businesses are proving a runaway success, too. So it’s perhaps unsurprising that ButcherBox, a subscription meat company combining all these upwards trends, has been having a strong few years.
Given that ButcherBox hit upon a smart market niche, it is no surprise that competing startups are entering the space - and existing butchers are expanding to take a piece too. FarmFoods, for example, is a highly recommended rival, and Omaha Steaks saw substantial spikes in interest recently. That said, ButcherBox has continued to conduct a savvy marketing campaign that sees it win out on name recognition, and has allowed the company to bootstrap itself to $600M in revenue.
Recently, the company expanded into the pet food market, capitalizing on its large base of pet-owning customers, a move that holds significant potential as a promising new venture. Additionally, the company made its first acquisition in Truffle Shuffle, a vitual cook-along platform. This acqusition is aimed at boosting cosnumer confidence across the US, particularly within the ButcherBox community. The company is going from success to success and it will be an exciting one to watch in the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Company benefits
- Health: Our health benefits include medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits
- Financial: We offer an annual bonus based on company performance, as well as a generous 401(k) match
- Paid Time Off: Our unlimited PTO encourages you to take the time you need for the work-life balance that is right for you. We also offer 100% paid parental leave. We believe our best work is done when we have time to recharge
- Wellness: We offer wellness benefits to both encourage and empower each employee to take the necessary time and action to care for themselves first. This includes fitness reimbursement, mental health counseling sessions, and a variety of other avenues of support for an employee’s whole self
- Free Meat: When you join ButcherBox you become a member in more ways than one. Each employee gets a free monthly shipment of our custom box. That means you pick the cuts you want, the type of meat you want, and it’s 100% on us. And if you’re not a meat eater, you can ship your box to friends or family, and switch it up as often as you wish
- Remote-Friendly, Flexible Working: ButcherBox is a flexible workplace. We we have a headquarters in Watertown, Massachusetts, and we have some fully-remote team-members working from home all across the country. We ask that team-members local to the Boston area to come in at least once a week in an effort to build community and collaboration
Company HQ
Watertown, MA
Leadership
Mike Salguero
(Founder & CEO)Previously co-founded CustomMade.com, and alongside working at ButcherBox, they are also a Director for the President's Council at Massachusetts General Hospital.
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