Product Marketing Manager, ReversingLabs
Software Supply Chain Security
$153-163k
+ Bonus and equity
More information about location
Threat intelligence solution
Open for applications
Threat intelligence solution
201-500 employees
Open for applications
$153-163k
+ Bonus and equity
More information about location
201-500 employees
Company mission
To analyze and secure every enterprise software package, container and file, at the speed of business.
Role
Who you are
- You, as the Product Marketing Manager with rich expertise in the software development lifecycle (SDLC), particularly in SCA or SAST
- 3-5 years working in cybersecurity and SDLC space required, ideally for a SCA organization
- 5+ years of B2B product marketing experience
- Possesses a combination of strategic thinking, execution, creativity, and project management skills
- Loves to create compelling experiences through the written and visual form to guide users through the digital and personal buying journey
- Always thinking about how to make sales successful through training, enablement, messaging, personalized content, and campaigns
- Passion for winning, driving change, and executing in a fast-moving startup environment
- Ability to work collaboratively in a team-based environment
- Excellent problem-solving and communication skills
- The ability to travel up to 25% or as required by this position
What the job involves
- As the Product Marketing Manager, you will be responsible for marketing our Software Supply Chain Security solution
- You will work closely with Product Management, Engineering, Sales, and Marketing, collaborating to drive brand awareness, demand generation, and growth while ensuring sales are properly enabled
- As a major contributor to sales enablement, you will develop key messaging, web content solution briefs, white paper, sales playbooks, presentations, compelling buyer-journey content, and targeted account-based marketing materials to ensure sales goals are achieved
- This role is a combination of strategy, creativity, and execution that will require resilience, energy, and determination to be successful
- Reporting to the VP of Product Marketing, the Product Marketing Manager, will play a key role in developing and executing our go-to-market programs and campaigns that drive demand, accelerate the sales cycle, and build our brand awareness and thought leadership
- Possess deep domain expertise in application security software development lifecycle, as well as the software/TPCRM processes for acquiring, purchasing, and deploying software across an enterprise
- Work alongside the product management team and develop, update, and maintain all relevant product content supporting the full solution suite
- Strong cross-functional collaboration with product management, sales, and marketing, as well as demand generation, content marketing, field marketing, and communications
- Maintain updated persona-based profiles and value propositions for usage across sales and demand generation content
- Develop sales playbooks, discovery guides, competitive briefs, customer presentations, and ROI tools
- Consistently engage with customers to fuel reference programs, customer advisory boards, case study production and customer events
- Develop web content, white papers, solution briefs, eBooks, blogs, videos and how-to guides with clear and compelling value propositions across the customer journey
- Develop customer and personalized materials in support of ABM and targeted account list programs across enterprise and BD accounts
- Work alongside the Technical Marketing team to produce compelling first-touch demos, webinars, and technical presentations
- Maintain and communicate updated sales enablement materials through recurring communications and a centralized sales enablement platform
- Play a major role in delivering recurring sales onboarding and training that’s consistently measured for continuous improvement
- Work closely with demand generation to meet global lead, pipeline and sales objectives
- Speak at industry events in addition to customer and partner-facing webinars
- Gather and analyze sales enablement, campaign, product, and win/loss performance
- Other duties as assigned
Our take
In the world of cybersecurity, a good offense makes for a good defense. Active malware detection programs can greatly improve threat detection and elimination, saving time and money. ReversingLabs offers unprecedented threat detection and analysis to combat the latest intelligent cyber attacks.
ReversingLabs' active decomposition technology allows a full-scale analysis of all incoming content to identify any potential threats. Users can verify software supply chain, hunt malware threats continuously, and prevent phishing and email attacks. The company's approach to actively combating malware attacks has attracted a variety of big-name customers including Cisco, JPMorgan and Motorola.
ReversingLabs has garnered impressive amounts of funding to date, allowing it to advance within the rapidly growing cybersecurity market. With the cybersecurity industry needing to accommodate limited security budgets while providing scalable, agile and efficient security features, ReversingLabs joins competitors TDi Technologies, Claroty and Lastline in developing effective, future-proof platforms.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Aug 2021
$56m
SERIES B
Apr 2020
$10m
SERIES A
Total funding: $91m
Company benefits
- Paid vacation and sick leave
- On-the-job training, tech talks, personal training and development
- Flexible work schedule
- Free snacks and beverages
- Commuter benefits
- Employee referral bonus program
- Company events & activities
- Medical with deductible reimbursements
- Employer paid dental, vision, disability & life insurance
- 401k
- Flexible Spending Accounts (health & dependent)
- Quarterly (3 day) Wellness Weekends
- Pet insurance
- Opportunities for advancement
- Innovative and collaborative work environment
Company values
- Act with Purpose - We know a successful result starts with a mission. We are passionate about protecting our increasingly digital world and help companies safeguard data and systems from any cyber attack. We unite around a shared mission that will delight our customers
- Boldly Raise the Bar - Our work is rooted in new ideas and new processes, but we are ready to make decisions using our experience and knowledge. Our curiosity, creativity and resourcefulness enable us to embrace the challenges of the rapidly evolving security space. Our forward thinking propels us to take the initiative to responsibly introduce new ideas and changes to keep our customers ahead of the game
- Lead with Resilience - We prepare for and adapt to changing conditions and withstand and recover rapidly from disruptions. In challenging situations, we seek to innovate new practices, create useful and unique solutions to move ahead swiftly. We persevere to achieve the best possible outcomes for our customers
- Impact Together - By working together as a team we achieve greater results. We seek to understand each other’s perspective and value our cultural diversity that is at the heart of our company. We strive to bring out the best in each other, looking for ways to collaborate and learn to achieve the best results
- Passion in All We Do - We believe the only way we do great work is to love what we do. It is an important part of our culture to have a workplace that is passionate about what they do. Without passion, success is impossible. Loving and taking pride in what we do instills the motivation to work hard, and holds our standards high
Company HQ
Kendall Square, Cambridge, MA
Articles
Leadership
Mario Vuksan
(Founder & CEO)Mario worked as a Software Engineer for 4 years before spending almost 5 years at Groove Networks. They spent over 3 years at Bit9, leaving their Director of Research position in December 2008 to found ReversingLabs the following month.
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