Demand Generation Specialist, Docebo

Salary not provided

Offers Employee Share Purchase Plan

Salesforce

Demandbase

Mid and Senior level

Toronto

More information about location

2-5 days a week in office

Multi-product learning suite

Open for applications

Multi-product learning suite

501-1000 employees

B2BArtificial IntelligenceEnterpriseEducationTrainingLearningSaaS

Open for applications

Salary not provided

Offers Employee Share Purchase Plan

Salesforce

Demandbase

Mid and Senior level

Toronto

More information about location

2-5 days a week in office

501-1000 employees

B2BArtificial IntelligenceEnterpriseEducationTrainingLearningSaaS

Company mission

To redefine the way enterprises learn by applying new technologies to the traditional corporate learning management system market.

Job

Company

Role

Who you are

You’re a strategist at heart who loves to roll up their sleeves and get things done
You have a solid understanding of different b2b growth channels (events, webinars, outbound gifting, paid ads)
You understand that the campaign doesn’t end when it’s over – marketing measurement is a very important part of this role
You have experience in enterprise growth marketing or a similar role, preferably in a B2B tech company. (1+ years in B2B, 3+ years in marketing)
You’re up to speed on modern demand generation and new tools
You have a strong understanding of enterprise sales cycles, buyer journeys, and account-based marketing strategies
Experience running multi-channel campaigns, from concept to delivery
Top notch analytical skills with the ability to interpret data, identify trends, and make data-driven marketing decisions
Proficiency in Salesforce (bonus points if you’ve used DemandBase and Sendoso or similar tools)
Strong project management skills with the ability to manage multiple initiatives and meet deadlines
You know it’s a team effort, so you have a collaborative mindset with the ability to work effectively in cross-functional teams
You are an innovative thinker who consistently brings forward new growth ideas, along with a clear framework for measuring success

What the job involves

We are seeking an experienced Demand Generation Specialist to join our team
In this high impact role you will be responsible for developing and executing strategic programs that engage with target prospective and customer accounts
This is a highly collaborative role, working with designers, customer advocacy, paid media managers, business development representatives, account executives, event marketers, revenue operations and more
Manage multi-channel marketing campaigns, collaborating closely with sales and a variety of different marketing specialists (designers, paid media, etc.)
Execute account-based marketing and customer expansion campaigns
Be accountable for revenue: report on ARR, pipeline, and deal acceleration, not leads
Collaborate with the sales team to understand our ICP and develop marketing campaigns that effectively communicate to this audience
Collaborate with the product marketing team to align marketing messaging with product features and benefits
Leverage marketing automation tools and collaborate with the broader team on lead nurture

Our take

E-learning has become a huge sub-sector in the corporate training market. Driven by a growing trend of remote work and training, the global online e-learning market was approximately $315 billion in 2021 and is forecasted to grow considerably bigger - up to $450 billion by 2026.

Docebo is one of the key players in this industry, its easy-to-use, highly configurable and affordable learning platform has the end-to-end capabilities and critical functionality needed to train internal and external workforces, partners and customers. Bringing a broad range of learning materials together on one platform has created a highly scalable product that has become a market leader over the last decade.

Docebo's client base includes some of the world's biggest companies, such as Amazon, Walmart and Coca-Cola. The company's international expansion strategy has remained its primary focus, building offices worldwide, acquiring companies (such as Skillslive) and completing two successful IPOs.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

9% employee growth in 12 months

Glassdoor (3.85)

Trustpilot (2.8)

Company

Funding (last 2 of 3 rounds)

Feb 2015

$3m

SERIES A

Feb 2012

$2.6m

SEED

Total funding: $5.8m

Company HQ

Fashion District, Toronto, ON

Leadership

Claudio Erba

(CEO)

Former Product Manager for Selpress. Former Board Member VP at Rysto.

Salary benchmarks

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