Senior Field Marketing Manager, Lime
$83-143k
+ Equity and bonus
More information about location
Electric bike and scooter rentals
Open for applications
Electric bike and scooter rentals
1001+ employees
Open for applications
$83-143k
+ Equity and bonus
More information about location
1001+ employees
Company mission
To build a future where transportation is shared, affordable and carbon-free.
Role
Who you are
- 6+ years of experience in field marketing, events marketing, demand generation, partnership marketing, or B2B go-to-market roles
- Experience marketing transportation, travel, mobility, workplace, benefits/HR, sustainability, logistics, or other solutions sold into complex organizations
- A track record of turning events and in-person programs into measurable business outcomes—not just attendance or brand impressions
- Strong understanding of how benefits, transportation, workplace, facilities, HR, and sustainability leaders evaluate and buy services
- Familiarity with the issues that matter most to employer buyers, such as commute friction, employee experience, return-to-office needs, campus mobility, sustainability goals, rollout/adoption, and budget justification
- You’re a builder:
- Comfortable creating structure where little exists
- Energized by ambiguity
- Happy to wear multiple hats across strategy, execution, and operations
- You are highly organized and operationally sharp. You like being the advance team, thinking around corners, and making sure details don’t slip
- You’re equally comfortable developing the strategy, writing the brief, booking the vendor, managing the run-of-show, and reviewing the pipeline report afterward
- Strong cross-functional instincts and the judgment to work effectively with senior leaders, sales partners, customers, and external event stakeholders
- Excellent communication skills across formats: in person, email, decks, speaker prep, and executive-facing materials
- Passion for micromobility, sustainability, and helping organizations solve real transportation problems
- Fluent in English; additional European languages are a plus
- Comfortable traveling regularly and working across time zones
- Bachelor’s degree or equivalent practical experience
- If you want to make an impact, Lime is the place for you. Not sure if you meet all the qualifications? If this role excites you we encourage you to apply. Explore all opportunities on our career page
What the job involves
- We’re looking for an entrepreneurial Senior Field Marketing and Events Manager to build and run the event-led demand engine for Lime for Business
- This is a hands-on individual contributor role reporting to the VP & GM of Lime for Business
- You won’t inherit a mature playbook—you’ll help build it
- You’ll turn events, speaking opportunities, launches, employer activations, and customer programs into qualified pipeline, market buzz, and customer momentum
- This role sits at the intersection of marketing, sales, customer success, partnerships, and operations
- It’s ideal for someone who loves being in the field, enjoys travel, thrives on detail, and takes pride in making every event and activation run like clockwork
- This is not a brand-only role. It is a pipeline and growth role
- Build and own the field marketing strategy for Lime for Business across priority markets, with a clear focus on awareness, meetings, qualified leads, pipeline creation, and customer expansion
- Plan and execute high-impact in-person and hybrid programs, including trade shows, hosted events, roundtables, speaking opportunities, launches, customer showcases, and employer partner activations
- Create a repeatable event-led lead generation motion that connects pre-event targeting, on-site engagement, and post-event follow-up to measurable pipeline outcomes
- Partner closely with Sales to identify target accounts, priority verticals, and “right to win” moments where events and field programs can unlock new opportunities
- Build programs that resonate with the multi-stakeholder buying group, including:
- Total Rewards / Benefits leaders
- The People Team / People Ops
- Workplace, commute, and transportation leaders
- Facilities and corporate campus operators
- Sustainability / ESG stakeholders
- Procurement, Finance, and Legal
- Develop messaging, event concepts, customer stories, and talking points by persona and use case, including commute programs, business travel, campus mobility, sustainability, and employee engagement
- Own the speaking and thought leadership pipeline: source opportunities, manage submissions, support speaker prep, and turn appearances into qualified leads and follow-up conversations
- Build and scale employer-facing activation programs, including workplace events, onboarding fairs, mobility weeks, sustainability programming, launch moments, and “first ride academy” experiences that help employees discover and adopt Lime
- Partner with customer and employer stakeholders to co-create special events that drive engagement, visibility, and measurable program adoption
- Serve as the advance team for in-market activations—owning logistics, vendors, run-of-show, shipping, staffing, executive briefing documents, contingency planning, and on-site execution
- Partner cross-functionally with Sales, Customer Success, Product, Operations, Partnerships, and Brand/Comms to ensure strong market presence, smooth execution, and a tight feedback loop into go-to-market decisions
- Build repeatable playbooks for launches, hosted events, employer activations, speaking engagements, customer events, and field kits
- Define success metrics and maintain operational rigor across event sourcing, lead capture, attribution, conversion, pipeline influence, and ROI
- Maintain strong CRM and campaign hygiene so that lead handoff, follow-up, and reporting are timely, accurate, and actionable
- Bring market intelligence back into the business—what prospects care about, what customers respond to, what competitors are saying, and where Lime should show up next
Our take
In recent years, electric-powered mobility companies have attracted an extraordinary amount of interest and funding, in part due to rising eco-friendly sentiment, and in part because of the race to "find the next Uber". Lime is one such company, that has rapidly scaled across multiple geographies to be a key player in the fight for market leadership.
Lime, along with its competitors, has had to grapple with regulation in many of its target markets, but nonetheless has steadily increased its footprint. Since its launch, the company has facilitated millions of trips, making it one of the biggest companies of its kind. Interestingly, the CEO has stated that "cars are our true business rivals—not other scooter companies", suggesting that its biggest business challenge will be to get families to give up their second cars.
With a presence that spans an impressive number of regions - in 2023, Lime began operating in Qatar - the company has cemented itself in the micromobility market and stands to profit from the increasing popularity of these types of services. A substantial increase in ridership enabled Lime to achieve "free cash flow positivity" two years in a row, with suggestions it will pursue a US IPO in 2027.
Freddie
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2021
$523m
CONVERTIBLE
May 2020
$170m
SERIES E
Total funding: $1.5bn
Company benefits
- Disability insurance
- 401(k)
Company HQ
The East Cut, San Francisco, CA
Leadership
Toby
(Co-Founder & Board Advisor)Founder and CEO of ZERO&. Was a Marketing Manager at Pepsi for 6 years before doing an MBA at Berkeley. Moved into consulting and VC for 5 years before starting Lime.
Brad
(Co-Founder & Chairman)VP of Business Development at Tencent for 8 years. Managing Partner of a VC firm for 3 years, where he worked with Toby. Has an MBA from Berkeley.
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