SEO Manager, Business Insider
$150-170k
Online news platform
Job no longer available
Online news platform
1001+ employees
Job no longer available
$150-170k
1001+ employees
Company mission
To inform and inspire the digital generation and become the most influential and loved journalism brand in the world.
Role
Who you are
- Experience working as an SEO, preferably in-house in an enterprise capacity. A journalism or background at a news organization is a plus but not required
- Extensive experience with keyword research tools, content gap analysis, competitive research, and seasonal planning
- You have knowledge of of HTML, CSS, Javascript, Core Web Vitals, and structured data and how they impact SEO
- You consider yourself a thought leader and pay attention to SEO trends and trades on a daily basis. You can elaborate on the impacts of prior language model and core algorithm updates from your perspective in the industry
- Experience balancing the needs of the user and the business while improving technology to scale SEO best practices in a large organization
- You are a critical thinker who enjoys investigating issues, asking questions, and looking for untapped opportunities using tools like Screaming Frog, Botify, SEMRush, Ahrefs, or commensurate SEO tools
What the job involves
- As SEO Manager, you will understand how Google gets content in front of users and have a passion for problem-solving at scale with technical search and content ideation tools
- The role reports to the SVP of Commerce and SEO, and sits on the broader Search Team
- Work closely with heads of editorial and technical SEO, search-focused product managers and strategists to define our search strategy and metrics for measuring success in organic search performance, including rank, CTR, Impressions, and domain authority
- Help to evangelize SEO best practices and strategy across the organization
- Contribute to strategic planning initiatives around tentpole events and coordinate that strategy with our editorial counterparts, turning SEO KPIs into plain-speak for writers and editors
- Review and analyze SEO performance across our organization, including Editorial, Revenue, and Product teams to ensure technical, structural and targeting best practices are being met and improved
- Gather data and work with the SEO team to brainstorm ideas, formulate experiments (including but not limited to A/B and split tests), and deliver data-driven results
- Act as a resource for teammates on the search strategy team and partner with colleagues in analytics, product, editorial, distribution, and business to execute cross-functional projects
Our take
Business Insider - that entered the market at roughly the same time as fellow digital news and media names Buzzfeed, Vice, and HuffPost - has steadily and solidly built itself into one of the most familiar digital platforms for business, current affairs, finance and tech news.
Business Insider was founded by well-known trader and entrepreneur Henry Blodget and sold to German giant Axel Springer in 2015, which signalled an uptick in its performance. This undoubtedly helped it to weather the storm of the pandemic, which hit advertisers hard, and saw many platforms like Insider's lose out on their major revenue stream.
It's also setting itself apart from the likes of Buzzfeed by staying focused on journalism, rather than moving sideways into entertainment, Business Insider's disciplined approach has paid off, and its subscriber numbers continue to steadily rise. Having established itself in the digital news space, at a time when more and more consumers are reading articles online, it can be assumed it will find further success in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2015
$25m
SERIES F
Mar 2014
$12m
SERIES E
Total funding: $55.6m
Company benefits
- Premium medical, dental, and vision coverage with several plan options, including one fully funded plan. Pet insurance, too!
- Retirement savings plan with a company match.
- Equal parental leave for all parents, plus family planning and maternity support through Maven.
- Flexible vacation policy and 10 company holidays.
- Mental health benefits including membership to the Calm app.
- Offices stocked with snacks and drinks.
- Monthly lunches, breakfasts, and other in-person events at all of our offices.
- An employee referral bonus program.
- Our Editorial Fellowship Program gives early-career journalists an opportunity to make a big impact in a digital newsroom.
- Lunch and learns, panels where we learn from our colleagues, and outside speakers to help empower our employees to expand their skills and advance their careers.
- Eight dynamic Employee Resource Group (ERG) programs that help shape company events, influence policies, and ensure every employee's voice is heard.
Company HQ
Financial District, New York, NY
Leadership
Henry Blodget
(Co-Founder & CEO)Alongside Business Insider, Henry is the Founder, CEO and EIC at REGENERATOR and the co-founder and Chair at Spooler Media.
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