Senior Manager of Content & Product Marketing, Alloy
$130-168k
Demand and inventory insights for consumer brands
Be an early applicant
Demand and inventory insights for consumer brands
21-100 employees
Be an early applicant
$130-168k
21-100 employees
Company mission
To help companies operate more responsive and efficient supply chains that intelligently adjust to consumer demand.
Role
Who you are
- 8+ years in marketing, with real depth in product marketing and/or content marketing and creation. You know what "good" looks like before you ever open an AI tool, and you know it in your gut, not just from a swipe file
- An eye for what makes a brand memorable versus forgettable, and the discernment to know which bold idea is actually great and which one is just bold. You don't need permission to have opinions about this; you need the judgment to be right more often than not
- You've pitched an idea in a meeting and watched someone's face do the thing where they're not sure if you're serious, and you were
- A track record of writing that converts: case studies, sales content, product positioning, or campaign copy you can point to and explain, in detail, why it worked
- Real comfort writing for organic social, not just long-form. LinkedIn posts and YouTube scripts are different muscles than a blog post or a one-pager, and we need someone who already knows the difference
- Working knowledge of SEO and AEO: what makes content findable in traditional search versus what makes it the thing an AI answer engine actually cites
- Email/lifecycle writing experience: persona-based nurture sequences that hold someone's attention across 7 emails, not just a single strong send
- You genuinely want a manager who's still in the drafts with you, not just signing off on them. If what you're looking for is a lane of your own with nobody looking over your shoulder, this isn't that role, and that's worth knowing now rather than three months in
- Genuine curiosity about the rest of marketing, not just this lane of it
- Hands-on comfort directing AI tools like Claude inside your actual workflow, not "I used ChatGPT for an email once."
- Comfort with ambiguity and lean teams. There's no layer of process standing between you and shipped work here
- B2B SaaS experience is required. CPG/consumer goods experience is a strong plus, not a requirement
What the job involves
- We're hiring a Senior Manager to support content and product marketing at Alloy: product positioning and messaging, case studies and customer proof, sales assets, campaign copy, and Alloy's organic LinkedIn and YouTube presence
- That's a lot on paper, so here's the part that matters: none of it is yours to carry alone. Our VP of Marketing sets the strategy and vision across all of it, and she stays hands-on in execution with you, not handing you a brief and disappearing
- There's no fixed line where her work ends and yours begins; you'll work out who's driving which asset/campaign together, as the work comes up, rather than by rigid lane
- You'll also work closely with our Performance Marketer on the SEO/AEO content that needs a real writer behind it, not just a technically sound page. We have an SEO/AEO agency that produces first drafts, but this isn't a "manage the agency, skim the drafts" job. You're writing the content that matters, alongside the VP, not instead of her
- Product marketing: positioning, messaging, and competitive narrative for Alloy's product and AI Agents
- Customer proof: case studies, quotes, and Replenishment-agent ROI stories, sourced from our advocacy program and mapped to buyer personas
- SEO/AEO content (you write it; our Performance Marketer owns the technical program): refreshing priority buyer-query pages and writing net-new content for prompt gaps
- Content library, ongoing: our full resources library (blog posts, guides, webinar recaps, and more), refreshed against a standard built for how AI answer engines actually extract and cite content, not just traditional search. Not a one-time cleanup — a recurring program, re-auditing and refreshing on a 3-6 month cadence so the library keeps compounding instead of going stale
- Organic social (LinkedIn + YouTube): content calendar, scripts, captions, and what actually gets posted and when. We have a video agency that produces the video assets; you're the one deciding what gets made and making sure it lands with the right audience
- Email marketing: persona-based drip/nurture campaigns and SDR outreach sequences
- Sales enablement: one-pagers, talk tracks, and persona-specific content that AEs and CSMs actually use
- Campaign creative: ad copy, landing page content, and creative concepts for our flagship campaigns
- You'd be joining at the point where the content and product marketing function is getting rebuilt with real infrastructure underneath it, not a blank page, and not someone else's ten years of bloat either
- You'd get direct access to the VP of Marketing daily, real ownership from the start, and more AI-assisted leverage than most marketing teams have figured out how to build yet
- You'd also be learning from someone who still writes copy and makes content herself
- Our VP of Marketing doesn't hand off strategy and vanish; she's in the drafts, building the brand, shipping alongside the team
- If you want a manager who can tell you what "good" looks like because she's done it, not because a deck told her to, this is that
- And if you're the person who's already been sketching out the marketing-stunt equivalent of a VW Beetle telephone in a notebook somewhere, waiting for someone to say yes: we'd like to meet you
Our take
Consumer demand is changing rapidly, particularly for eCommerce brands, and customer expectations are rising. The ability to swiftly identify and meet these demands is a competitive necessity. Alloy.ai is a digital-native company helping brands monitor and analyze sales and inventory, to leverage sales insights and scrub out inefficiencies in their supply chain.
The cloud-based aspect of Alloy.ai is likely to prove attractive to companies increasingly working with large-scale data buckets, a service that harnesses the power of data at a macro and micro level is both future-looking and profit-promising. To date, this has secured Alloy.ai some impressive clients, including Facebook, Bosch and Ferrero.
The company is explicit about its engineer-oriented company structure, and this is likely to have contributed significantly to its swift innovation. Alloy.ai now has a raft of products and successful investments under its belt, and if it can capitalize on the increased demand for detailed and real-time data it could stand to continue making real headway.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (2 rounds)
May 2018
$12m
SERIES A
Mar 2016
$3.3m
SEED
Total funding: $15.3m
Company HQ
The East Cut, San Francisco, CA
Leadership
Joel Beal
(Co-Founder & CEO)Prior to co-founding Alloy.ai in 2016, Joel spent 3 years at Addepar as a VP of Product and 2 years at Applied Predictive Technologies as an Engagement Manager.
Logan Ensign
(CCO & Head of Product)Logan joined Alloy.ai in 2018 as a Director of Client Solutions, moving into the role of VP of Client Solutions in 2020 and CCO/Head of Product in 2023. Previously, he spent 2 years at InsideSales as a Team Lead and Manager of Momentum Strategy.
Lasse Holmstedt
(CTO)Lasse joined Alloy.ai in 2016 as a Founding Software Engineer, he then moved into the role of Director of Engineering in 2019 and VP of Engineering in 2020. Previously, he was a Senior Software Engineer and Technical Lead at Nokia.
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