It’s generally accepted that most workers in many sectors will complete at least one repetitive computer task within their work day. Magical is a platform hoping to remove the ache of these mundane tasks through its automation system.
The company doesn’t use specific integrations or APIs, rather, it simply collects repeatedly used data that can then be collated on the likes of a Google sheet or email. The platform stops you from typing the same thing over and over by populating repeatedly used text such as contact information. It's said to save an average of seven hours of work a week with its free-to-download Chrome extension.
Founded in 2020, Magical has attracted considerable funding and a growing enterprise footprint. Alongside this, the company has worked with over 10,000 businesses, including Salesforce, Uber, Bolt, Disney and Facebook, and is now moving beyond simple productivity tools into more advanced AI-driven automation. Recent partnerships, such as with Beacon Health System, signal a shift toword agentic AI capable of executing complex workflows within existing systems, particularly in high-stakes environments like healthcare.
