Senior Channel Marketing Manager, Front
$156.2-184.8k
+ Equity
More information about location
3 days a week in office
Shared customer communication hub
Open for applications
Shared customer communication hub
201-500 employees
Open for applications
$156.2-184.8k
+ Equity
More information about location
3 days a week in office
201-500 employees
Company mission
To make work happier by powering better relationships at scale.
Role
Who you are
- The ideal candidate is a strategic marketer who loves building, thrives in a collaborative environment, and knows how to turn partnerships into measurable growth
- This role is for someone who thrives at the intersection of marketing strategy, partner enablement, and hands-on execution
- Someone ready to create impact from day one and help define how Front grows through the channel
- Experienced in channel marketing, marketing, partnerships, field events, demand generation, or product marketing
- 5–8+ years of experience in B2B marketing, with at least 3 years in partner or ecosystem marketing focused on channel marketing, ideally in the TSD channel context
- Proven track record of working directly with various types of partners in a B2B context; ideally experience in the TSD channel
- Skilled at building strong relationships with both internal teams and external partner stakeholders
- Highly organized, detail-oriented, and capable of managing multiple projects in parallel
- Comfortable operating within ambiguity, with a builder mentality and a focus on solutions
What the job involves
- We’re looking for an experienced Senior Channel Marketing Manager to develop and execute joint go-to-market (GTM) programs with our strategic partners
- Front has ambitious growth goals for the next year, and our channel partners will play a critical role in this growth
- We’re looking for an exceptional Senior Channel Marketing Manager to accelerate this momentum, particularly within our Technology Services Distributors (TSD) channel
- This role sits at the intersection of marketing, partnerships, and sales — helping to drive co-marketing initiatives, accelerate partner pipeline, and strengthen Front’s partner ecosystem
- You’ll collaborate cross-functionally with our partnerships, demand generation, and product marketing teams to design campaigns that expand reach, generate leads, and increase joint customer adoption
- What success looks like:
- Within your first six months, you will:
- Become the expert in our TSD and other channel partners, deeply understanding their business models, audiences, and go-to-market strategies
- Build and execute an end-to-end channel marketing strategy for Front's channel partner program, aligning closely with sales to maximize impact
- Develop and launch tailored marketing plans for each of our strategic TSD partners, driving measurable partner-sourced pipeline growth and optimizing MDF utilization
- Take ownership of key channel marketing programs with TSDs and other channel partners, including events and sales incentives, and deliver measurable impact in driving pipeline through these activities
- Support partners at every stage of their journey with Front: ramping up existing partners, launching new partnerships, and building awareness to recruit new ones
- What will you be doing?
- You’ll be the point person for all channel marketing activities, working hand-in-hand with your peers in marketing and partner sales to drive measurable results. On any given day, you might:
- Collaborate with Front's channel partners to design and execute strategic marketing plans that align with shared goals
- Manage campaigns across multiple marketing channels, including messaging and positioning, content creation, demand generation, events, and more
- Support and activate high-visibility partner events, both in-person and virtual
- Develop partner-facing collateral, playbooks, and enablement resources to make it easy for partners to sell Front
- Work closely with the partner sales team to integrate marketing activities into larger account plans, ensuring we’re driving maximum impact to and through these partners
Our take
When a business receives an email from a customer it can set off a chain of forwarded emails across the company, an inefficient process where information (and sales!) can easily get lost. Front exists to change this, consolidating all customer communications into a single shared inbox which can be accessed by teams of any size and completely eliminates the need for internal emails.
With more companies moving to remote working and eCommerce becoming the predominant form of conducting business, Front's product has been enthusiastically received by over 8,000 companies, including Mailchimp, Shopitfy and Convoy. However it is by no means alone in this space, with huge competitors such as Google and Microsoft providing communications solutions and other internal communications tools such as Slack gaining traction. Front may have an edge here though: its unified solution also provides automated workflows, ticketing and analytical tools that are either absent or less well integrated in competing offerings.
In 2022, Front raised investments in a Series D round and achieved unicorn status with a valuation of over $1 billion. It is moving to futher develop its product and increase its market share, hiring on new talent ahead of a possible IPO in the near future. Definitely watch this space!
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jun 2022
$65m
SERIES D
Jan 2020
$59m
SERIES C
Total funding: $203.5m
Company benefits
- Flexible PTO
- 401(K) plan
- Parental Leave
- Volunteer time off
- Commuter benefits
- Wellness benefits
- Work from home opportunities
- Health insurance
- Equity
- Mental health support
- Family planning support
Company HQ
SoMa, San Francisco, CA
Leadership
Laurent Perrin
(CTO)Former Hacker in Residence at eFounders. Former Technical Architect at FaberNovel and CTO at Radioline. MSc in Computer Science at Ecole Polytechnique.
Mathilde Collin
(CEO)Former Project Manager at Concord with MA in Entrepreneurship at HEC Paris.
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