Millions of Americans participate in credit card programs that enable them to earn points from everyday spending. Bilt is a loyalty program that enables renters to earn points from what is typically their largest monthly outgoing: rent.
Landlords have long been unwilling to accept payment by credit card due to the high fees involved, an issue Bilt is tackling head-on. Within a few months of launching in mid-2021, Bilt was serving more than 2 million rental units. Whilst focusing on rent payments in the beginning, Bilt hopes to morph into an end-to-end service for renters looking to buy a home, which could eventually involve becoming a mortgage provider.
Bilt is targeting a lucrative market of 109 million renters in the US alone, with 4 million rental units using its platform. The company has secured impressive funding of more than $200 million led by General Catalyst Partners, which it is using to expand its Rewards Alliance programme - a partnership of multifamily, single family and student housing operators - alongside the local merchant focused Neighborhood Rewards program.
Steph
Company Specialist at Welcome to the Jungle