Senior Product Marketing Manager, Quizlet

• You are an excellent communicator, confident in sharing your learnings and proposals in well-synthesized decks and documents. You will thrive in this role if you can break down your thinking, solicit direct feedback, and bring a large group of stakeholders along for the ride. You are the kind of person who is comfortable working across teams to connect the dots
• We’re looking for a candidate who can make decisions quickly and who can interpret and share results in a way that helps move our overall business understanding forward. While this is not a people management role, we’re looking for a strong leader who is comfortable advising peers across the organization
• 3-10 years experience in a product marketing role, with some time in consumer tech
• A track record of successful product or feature launches and measurable impact through integrated campaigns
• Strong copywriting and content strategy skills — able to simplify complex ideas and craft clear, motivating narratives
• Experience using research, experimentation, and data to inform messaging and go-to-market decisions
• Collaborative mindset and confidence influencing cross-functional partners in Product, Design, and Marketing
• Excellent analytical skills with a “test and learn” mindset
• Excellent communication and presentation skills — you can distill complexity into clear and compelling narratives that move teams forward
• Strong organizational and prioritization skills with a high degree of attention to detail
• Experience leading market research projects including surveys, interviews, and competitive intelligence
• Scaling mindset with a good understanding of the metrics product and marketing teams use to evaluate investment opportunities and make tradeoff decisions
• Comfort operating in a fast-paced, evolving environment with both strategic and tactical responsibilities

Desirable

• Quizlet’s marketing team is responsible for driving brand awareness, user engagement, and subscription growth. This role will report to the Head of Product Marketing and it will be highly cross-functional
• As a Product Marketing Manager at Quizlet, you’ll help define how we connect with the millions of students and teachers who rely on us to study smarter
• This role sits at the intersection of product, storytelling, and go-to-market execution, with a focus on driving gains throughout the funnel from acquisition, to adoption, to engagement, and subscription
• You’ll lead integrated go-to-market strategies for new features and campaigns — from insight to execution — partnering closely with Product, Growth, Lifecycle, Paid Marketing, and Brand/Social teams
• You’ll combine a data-informed mindset with creative storytelling skills to ensure our messaging resonates across audiences, and that we continue to make Quizlet’s value clear, relevant, and inspiring
• Lead go-to-market planning for key launches and product initiatives — define the audience, positioning, messaging, and activation strategy across channels
• Develop content and messaging frameworks that tell a consistent story across the product, lifecycle, and brand touchpoints
• Collaborate cross-functionally with Product, Design, Data Science and Marketing to identify opportunities to improve user understanding and drive adoption
• Translate research and insights (quantitative and qualitative) into clear recommendations that inform both product decisions and marketing execution
• Drive integrated campaigns that reach students, teachers, and other audiences through a mix of owned, paid, and community channels
• Craft exceptional copy and creative briefs that bring clarity and inspiration to everything from landing pages, to product naming, to in-product messaging
• Analyze launch performance and engagement data to identify insights and iterate on strategies
• Craft campaign strategies and recommend the right targeting, channels, timing, and messaging. As you test and learn, you’ll help us establish playbooks for scaling the impact of winning initiatives
• Contribute to core PMM foundations such as competitive analysis, audience segmentation, and value prop development