Showroom Partnerships Manager, Babylist
$95.5-114.5k
+ Equity and bonus opportunities
3-5 days a week in office
Online universal baby registry
Be an early applicant
Online universal baby registry
1001+ employees
Be an early applicant
$95.5-114.5k
+ Equity and bonus opportunities
3-5 days a week in office
1001+ employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- This is an ideal role for an organized, client-obsessed self-starter who thrives in a fast-paced, experiential environment and is excited to help build something truly new from the ground up
- Based in the New York City area, with the ability to work onsite at our SoHo Showroom 3–5 days per week during peak partner timing, with the option to work remote when partners aren’t in the Showroom
- 5–7 years of professional experience in experiential partnerships, account management, experiential marketing, integrated marketing, or media — ideally at a media company, agency, or brand with a strong IRL events or activations component
- Hands-on experience executing in-real-life (IRL) brand activations, experiential programs, pop-ups, or brand events, with a demonstrated ability to manage logistics and partner relationships
- Experience working with brand clients — agencies and advertisers — in an account management capacity, and a track record of delivering excellent partner customer service
- Proven ability to manage media or partnership campaigns end-to-end, including social and influencer amplification, with a sharp eye for reporting and identifying performance opportunities
- High proficiency in Google Workspace (Docs, Slides, Sheets), Canva, order management tools, and project management tools such as Asana are a plus
- Energetic, enthusiastic, and collaborative — you thrive in a team environment and across cross-functional groups
- Great interpersonal skills: poise, tact, and diplomacy to navigate sensitive situations and client relationships with grace
- Excitement about helping build something new — the NYC Showroom is a ground-up effort and you’re energized by the opportunity to shape it
- A genuine love of experiential environments and the belief that in-person brand moments can be meaningful, memorable, and measurable
- You're comfortable and enthusiastic about working in an AI-forward environment where AI tools are part of daily operations
- You embrace using technology to enhance your work while keeping people at the center
What the job involves
- We are looking for a Showroom Partnerships Manager to join our Partnerships team at the Babylist NYC SoHo Showroom — our second flagship experiential space, set to open in Q3 2026 New York City
- Building on the success and learnings from our Beverly Hills Showroom, the NYC Showroom is designed to deepen trust with families, drive registry conversion, and showcase Babylist’s leadership in the baby category in one of the most dynamic retail and media markets in the world
- Building on the success of our Beverly Hills showroom, the NYC location is designed to build trust with families, increase registry conversions, and highlight Babylist’s leadership in the baby category in a key retail and media market
- In this role, you will be the primary executional partner contact for brands activating in the NYC Showroom, owning the day-to-day operations that bring our brand experiences to life
- You will work with partners on their on-site product placement, partner showcases and brand pop-up activations
- You will also engage with partners and guests during Registry Weekends, brand events and influencer showers, to ensure every partner execution is seamless, on-brand, and measurably impactful
- You will operate as both an external-facing brand partner and an internal cross-functional connector — collaborating closely with our Brand, Showroom Ops, Sales, Legal, Finance and Creative teams to keep every campaign on track and every partner relationship strong
- Serve as the primary executional partner contact for all NYC Showroom brand activations — owning day-to-day communication, logistics coordination, and contract fulfillment to deliver excellent partner customer service
- Manage and support partners both onsite and remotely to ensure accurate execution, quality control, and a seamless brand experience at every touchpoint
- Build strong, reliable relationships with brand contacts by anticipating needs, communicating proactively, and consistently delivering on commitments
- Proactively identify opportunities to expand and deepen partner engagements, surfacing upsell paths, renewal conversations, and new activation formats
- Own end-to-end execution and on-site management for all NYC Showroom programs, including registry weekends, pop-ups, brand events, and ongoing product placements
- Serve as the primary on-site point of contact for partners, ensuring seamless execution, strong partner experience, and accurate brand representation
- Coordinate logistics, vendors, and timelines across activations, proactively troubleshooting issues in real time with a solutions-oriented, partner-first approach
- Track, measure, analyze, and report on the performance of multiple brand partnership campaigns simultaneously, identifying trends and recommending optimizations
- Prepare and distribute detailed performance reports with clear insights and actionable recommendations
- Maintain accurate records of campaign activities, deliverables, and forecasts in relevant systems (Asana, Boostr, internal trackers)
- Manage floor model programs, asset gathering, creation, production, and archiving for all NYC campaigns
- Organize and drive interdepartmental workflow across Brand, Showroom Ops, Sales, Finance, and Legal to ensure all campaign elements are handled according to process and on schedule
- Collaborate closely with the Showroom Partnerships Lead and the Beverly Hills team to apply proven frameworks and learnings to the NYC market
- Contribute to the build-out of NYC-specific processes, templates, and workflows — helping establish a scalable operational foundation for our second flagship showroom
- Deliver against multiple simultaneous tasks with excellence and precision, operating with focused urgency and a transparent, communicative approach
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the company's immense growth and speaks to the impact it has made in the space.
Babylist has seen strong funding in the past, which has fuelled projects such as the launch of virtual showrooms and further expanded the company's presence. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision of combining the two companies into a larger health and wellness media property that can help people navigate all aspects of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(Founder & CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
Salary benchmarks
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