Digital Marketing Specialist, Gesture
$60-70k
+ Equity package and performance-based bonuses may be provided + Commissions
Gifting platform
Job no longer available
Gifting platform
101-200 employees
Job no longer available
$60-70k
+ Equity package and performance-based bonuses may be provided + Commissions
101-200 employees
Company mission
To create the deepest connection possible - between people, brands, and moments that matter.
Role
Who you are
- Do you dream in colors, think in logos, and see the world through a brand lens?
- This role requires a deep understanding of various digital marketing channels, strong analytical skills, and the ability to adapt to the evolving digital landscape
- Bachelor's degree in Marketing, Digital Marketing, or a related field (or equivalent experience)
- Proven experience in digital marketing, with a focus on managing campaigns across various channels
- Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, social media advertising platforms, email marketing software, etc
- Strong analytical skills and the ability to interpret data to make informed decisions
- Excellent written and verbal communication skills
- Creative thinking and the ability to develop innovative digital marketing strategies
- Detail-oriented and highly organized with strong project management skills
- Ability to work both independently and collaboratively in a team-oriented environment
- Certifications in digital marketing (e.g., Google Ads, HubSpot, or similar) is a plus
- The right candidate will experience the most success in this role, will have a START-UP mindset and is interested in growing with the company from a ground floor opportunity
What the job involves
- Join Gesture and be a part of revolutionizing the logistical e-commerce and marketing technology industry, where innovation meets passion, and technology shapes the future of consumer-to-brand relationships
- We are seeking a full-time role for a Digital Marketing Specialist or Associate
- This person will be responsible for planning, execution, and optimization of our digital marketing campaigns
- You will work closely with the marketing team to develop and implement digital strategies that drive brand awareness, lead generation, and revenue growth
- Demonstrated fluency in Paid Ads campaigns for TikTok, Instagram, Facebook, and other social media platforms
- Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to, social media, email marketing, search engine marketing (SEM), and display advertising
- Collaborate with content creators to develop engaging and relevant content for digital channels, ensuring alignment with the overall marketing strategy
- Conduct keyword research, monitor website performance, and manage pay-per-click (PPC) advertising campaigns to improve organic and paid search visibility
- Create, segment, and analyze email campaigns to nurture leads and maintain strong communication with our audience
- Develop and implement social media strategies to increase brand presence, engagement, and followership across various platforms
- Monitor, analyze, and report on the performance of digital marketing campaigns, providing insights and recommendations for continuous improvement
- Implement A/B testing and other optimization strategies to improve website and landing page conversion rates
- Manage and allocate digital marketing budgets effectively to maximize ROI
- Stay up to date with industry trends, competitor activities, and emerging digital marketing technologies
Application process
- Interested candidates are invited to submit their resume, cover letter, and any relevant coursework or projects. In your cover letter, please emphasize your key skills, experiences, and the reasons you're drawn to this role
Our take
In a world where traditional gift-giving has become increasingly complex, Gesture emerges as a beacon of innovation. Recognizing the challenges people face in sending gifts, the company harnesses technology akin to money transfer apps like Venmo to empower effortless gift-sending, and ensure swift delivery within hours.
Leveraging AI technology, Gesture's SmartSend feature streamlines gift delivery. One interesting function is that it enables secure gifting without the need for extensive recipient information, tackling a longstanding barrier and frustration associated with traditional gift delivery services.
Gesture aims to solidify its position as a premier gifting platform, catering to both consumer-to-consumer and corporate B2B gifting needs. All-in-all, the company seeks to become the go-to platform for every gifting occasion.
Freddie
Company Specialist at Welcome to the Jungle
Company
Company HQ
Garment District, New York, NY
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