Director of Brand Partnerships, Live Nation
$140-150k
+ Stock reimbursement program
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
$140-150k
+ Stock reimbursement program
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- BA/BS Degree required
- 4-6+ years sponsorship & brand partnerships sales within Entertainment, Sports, or agency. Experience in sponsorship sales, music preferred
- Proven track record of successfully working with brands to create, sell and execute best-in-class innovative integrated marketing programs and promotions
- Exceptional ability to successfully manage and problem-solve in a group of stakeholders with different priorities; familiarity with navigating a large, decentralized organization
- Strong understanding of and relationships with senior level and influential marketing executives at brands and their agencies, including decision-making structure and process
- Well-honed analytical ability and experience working with data and making data-driven decisions
- High energy and a collaborative personality that thrives in a fast-paced, changing environment
- Demonstrated high-level relationship building, problem-solving and negotiating skills, both internally and externally
- A reputation as a "go-getter" and "rainmaker" and “team contributor.”
- Strong interpersonal and leadership abilities with compelling presenting/pitching and written communication skills
- 25-30% Travel Required
What the job involves
- We're seeking a dynamic, well-connected, entrepreneurial professional with national sponsorship sales experience with a deep knowledge and understanding of brands and their marketing needs
- You'll work closely with our internal marketing teams and leverage your deep knowledge of industry needs to ensure that we're creating programs that use the right mix of Live Nation assets and products to solve our clients' specific challenges and help them meet their marketing goals – all while enhancing the experience of Live Nation's fans
- Focused on relationships, this role will identify, qualify, and call directly on marketing decision-makers, persuasively pitching, negotiating and closing nationwide, music-based partnerships across festivals, venues, digital / social media, and content
- Find, develop, and close new business opportunities with leading brands, prospecting within your network while opening doors to new partnerships by educating marketers on Live Nation’s capabilities and unique marketing value structure
- Work with Integrated Marketing and Creative teams to build high impact live music-based marketing platforms that measurably drive brands' marketing objectives
- Deliver brand pitches to senior marketing executives that position Live Nation as a strategic partner to key decision-makers
- Lead deal development and negotiation, from building term sheets to partnering with legal teams to help execute multi-year contracts
- Grow and renew existing accounts by developing strong and profitable relationships with brand partners, delivering industry-leading levels of creativity and customer service
- Develop trust and deep client / agency relationships so you are the first person they contact when thinking about music strategy
- Be on top of relevant global market trends, client needs, expectations and opportunities as well as shifts in the competitive landscape across sports and entertainment
- Host clients at Live Nation shows, providing unparalleled hospitality to our partners and prospects
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Barbican, London, UK
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
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