Marketing Director, PlayStation

Planning & Operations

$234.3-351.5k

Expert level

San Francisco Bay Area

Office located in San Mateo, CA

Gaming and digital entertainment provider

Be an early applicant

Gaming and digital entertainment provider

1001+ employees

B2CGamingEntertainmenteSports

Be an early applicant

$234.3-351.5k

Expert level

San Francisco Bay Area

Office located in San Mateo, CA

1001+ employees

B2CGamingEntertainmenteSports

Company mission

To create a gaming experience without barriers that fits the needs of players of all abilities.

Job

Company

Role

Who you are

15+ years of experience in operations, strategy, and team leadership, ideally within complex, matrixed organizations
Proven success leading cross-functional and multi-functional teams through transformation and change
Strong strategic and analytical capability, with the ability to bring structure, clarity, and focus to complex problem spaces and executive decision-making
Exceptional executive communication skills, with the ability to influence senior stakeholders and align diverse perspectives
Experience operating across multiple regions and broad portfolios
Background in management consulting combined with experience as an operating leader is required
MBA or equivalent advanced degree is required

What the job involves

The Director, Marketing Planning and Operations is a strategic leader responsible for supporting the SVP of Marketing in driving alignment, integration, and transformation across the Global Marketing organization
This role provides stewardship over portfolio-wide marketing planning and operations, translating strategic direction into coordinated action and enabling marketing leaders and their teams to operate as a cohesive, high-impact engine for growth
Operating at the intersection of marketing strategy, operations, and change leadership, this role ensures clarity of priorities, integration of plans, and disciplined execution in a fast-moving, global environment
Integrated Planning:
Partner closely with the SVP of Marketing to align leadership direction with executable plans, roadmaps, and outcome measures that drive sustained business impact
Provide leadership and stewardship over integrated planning across Global Marketing and product disciplines, ensuring alignment with SIE’s priorities and long-term growth objectives
Maintain an enterprise-level portfolio view of initiatives, investments, and capacity, enabling thoughtful prioritization, informed trade-offs, and responsible resource allocation
Ensure dependencies across functions, regions, and product teams are proactively identified, managed, and resolved in service of organizational effectiveness
Balance global alignment with appropriate local and product-level flexibility, reinforcing a one SIE mindset while respecting market and portfolio needs
Portfolio Strategy:
Support the SVP of Marketing in shaping and reinforcing clear priorities, narratives, and expectations across the organization
Maintain a deep, current understanding of Global Marketing capabilities, performance, and organizational health across all marketing disciplines
Brings together performance data, dashboards, and KPIs across the marketing portfolio to determine how to set organizational-wide objectives to drive transformational growth
Integrate financial discipline, ROI considerations, and long-term value creation into portfolio planning and leadership discussions
Support the Marketing Leadership Team on select, high-impact strategic and operational priorities
Business Management:
Leader within Global Marketing forums, contributing perspective, rigor, and enterprise context to leadership discussions and decisions
Design and lead quarterly in-person leadership engagements that strengthen alignment, collaboration, and shared accountability across the global leadership team
Advance operational excellence by evolving planning rhythms, global marketing decision frameworks, and leadership governance
Establish and sustain a disciplined operating cadence that reinforces accountability, follow-through, and continuous improvement
Transformation & Change Leadership:
Lead cross-marketing initiatives that drive operating transformation, including new ways of working, tools, and capabilities
Champion change management efforts to ensure adoption, clarity, and sustained impact across teams
Identify friction points in processes and workflows and design scalable solutions that improve speed, effectiveness, and collaboration
Establish and manage the marketing organization’s operating rhythm (QBRs, leadership meetings, performance reviews, etc.)
Track progress against priorities, KPIs, and commitments
Ensure clear governance, decision rights, and accountability across complex, matrixed teams

Our take

Since the release of the PS1 in 1994, PlayStation has been a consistent leader in the video gaming market. Its consoles are iconic in the gaming community - PlayStation has produced both the top-selling and fastest-selling console of all time - and the company is still pushing boundaries. Its current flagship - the PS5 - promises to revolutionise gaming, featuring new technology that will create improvements across the board.

As well as its consoles, PlayStation has also developed online services, connecting its users and giving them access to diversified media. A PlayStation can be used for a huge range of activities - from Netflix to guided workouts - which has led to the expansion of the company's audience over time and across generations.

PlayStation faces competition in its field from the likes of Microsoft, with its Xbox range, and PC gaming, which has been becoming more popular in recent years. Regardless, PlayStation shows no signs of slowing down. The upcoming implementation of in-game ads in free games looks to significantly increase revenue, and the wider PlayStation gaming experience also appears to be evolving from plans to launch live service games in upcoming years.