Senior Marketing Solutions Architect, PlayStation

$147.7-221.5k

SQL

HTML

JavaScript

Google Analytics

Snowplow

Salesforce

Segment

Senior and Expert level

Los Angeles

Gaming and digital entertainment provider

Be an early applicant

Gaming and digital entertainment provider

1001+ employees

B2CGamingEntertainmenteSports

Be an early applicant

$147.7-221.5k

SQL

HTML

JavaScript

Google Analytics

Snowplow

Salesforce

Segment

Senior and Expert level

Los Angeles

1001+ employees

B2CGamingEntertainmenteSports

Company mission

To create a gaming experience without barriers that fits the needs of players of all abilities.

Job

Company

Role

Who you are

The ideal candidate will come from a consulting background
Proficiency in CDP and marketing automation platforms, capable of assessing solutions such as AEP, Salesforce, and others from both an architectural and business enablement standpoint
Experience crafting scalable audience, identity, and activation frameworks that extend beyond a single toolset and support a flexible, future-ready marketing technology strategy
Marketing enablement experience, and a deep understanding of campaign lifecycles and audience creation
Experience with AEP (including Customer Journey Analytics, Real-time CDP, and Journey Optimizer), Salesforce (including Marketing Cloud and Data Cloud), or similar enterprise marketing tools
Intermediate-level SQL capabilities
Solid understanding of HTML and web protocols
Intermediate JavaScript skills
Experience with custom schema definition using Snowplow, Segment, Google Analytics 4 or similar
Web API usage experience
SaaS or other software implementation experience
Experience in large-scale software engineering organizations (Agile or related experience)
Experience with Adobe Target - nice to have
Japanese language proficiency a strong plus but not required

What the job involves

This Information Technology role is outstanding!
You'll be working at the intersection of technology and marketing, enabling data-driven personalization and flawless customer experiences
Collaborate with world-class marketing partners to improve audience creation and campaign delivery processes, and build scalable solutions across customer data and marketing automation ecosystems
Your expertise will help evaluate and advise on architectural decisions that impact Adobe, Salesforce, and other platforms
We are seeking an ambitious individual with a vendor-agnostic approach to assess tradeoffs, recommend solutions aligned to our business needs, and evolve PlayStation’s customer data and activation architecture to support our strategic marketing goals
This role involves frequent client interactions and problem solving

Our take

Since the release of the PS1 in 1994, PlayStation has been a consistent leader in the video gaming market. Its consoles are iconic in the gaming community - PlayStation has produced both the top-selling and fastest-selling console of all time - and the company is still pushing boundaries. Its current flagship - the PS5 - promises to revolutionise gaming, featuring new technology that will create improvements across the board.

As well as its consoles, PlayStation has also developed online services, connecting its users and giving them access to diversified media. A PlayStation can be used for a huge range of activities - from Netflix to guided workouts - which has led to the expansion of the company's audience over time and across generations.

PlayStation faces competition in its field from the likes of Microsoft, with its Xbox range, and PC gaming, which has been becoming more popular in recent years. Regardless, PlayStation shows no signs of slowing down. The upcoming implementation of in-game ads in free games looks to significantly increase revenue, and the wider PlayStation gaming experience also appears to be evolving from plans to launch live service games in upcoming years.