Marketing Operations Manager, Optibus
8 Month Fixed-Term Contract
1+ day a week in office
Software for mass-transit planning & scheduling
Be an early applicant
Software for mass-transit planning & scheduling
201-500 employees
Be an early applicant
1+ day a week in office
201-500 employees
Company mission
To be the modern operating system for mass transportation.
Role
Who you are
- 3–5 years of experience in marketing operations or demand generation operations, preferably in a B2B SaaS company
- Strong hands-on experience with HubSpot and Salesforce (workflows, dashboards, automations)
- Analytical mindset and comfortable working with data, attribution, and marketing KPIs
- Excellent project management and communication skills
- Ability to collaborate with cross-functional teams and manage multiple priorities
What the job involves
- We are seeking a Marketing Operations Manager (maternity cover - 8 months) to support our globally operating marketing team, focusing on global initiatives
- Based in London and reporting to a Global Director of Marketing, you’ll temporarily replace our Head of Marketing Operations during maternity leave. This role is critical to ensuring the smooth execution of our marketing processes, automation, and reporting
- You will work across marketing, sales, and finance teams to keep our marketing engine running: managing HubSpot and Salesforce integrations, campaign tracking, lead flow, dashboards, and budget oversight
- Manage HubSpot, including workflows, list segmentation, form creation, and sync with Salesforce
- Monitor and troubleshoot sync errors, automations (MQL workflows, demo requests, gated content emails)
- Support marketing campaigns with proper data setup and lead management
- Maintain Salesforce dashboards for ARR, pipeline attribution, and campaign performance
- Ensure accurate lead flow, deduplication, and task assignment for sales follow-up
- Upload and manage conference and event lead lists
- Review and track marketing budget, campaign categories, and invoices with finance
- Ensure correct setup of campaigns and categories for accurate reporting
- Serve as point of contact for RevOps, procurement, and marketing tool requests
- Deliver regular KPI updates, insight reports, and weekly dashboard refreshes
- Collaborate with RevOps and BI teams on ad-hoc reporting or automation requests
Application process
- Initial screening with Hiring Manager
- Manager Interview with Global Director of Marketing & Marketing Operations Manager
- Panel Interview with Global VP of Marketing, Head of Growth Marketing, Global Director of Marketing & Marketing Operations Manager
- HR call
- Reference check
- Offer
Salary benchmarks
Our take
Public transport is cheaper, greener and more available to the general public than most private transport alternatives. Yet it suffers from major defects. It is often criticised for being unreliable and of poor quality, leading users to look elsewhere; often towards solutions which clog cities' transport systems even more.
This is a problem which Optibus wants to solve. It supplies a platform that brings much-needed innovation to public transport, leveraging a robust combination of artificial intelligence, advanced optimisation algorithms and distributed cloud computing to make public transit smarter, better and more efficient.
Since its founding in 2014, the company has seen rapid uptake. It has been selected by the leading transit providers in more than 1000 cities around the world. It has also reached unicorn status and, with numerous offices across the globe, boasts a truly global outreach which positions it for a fruitful future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2024
$15m
LATE VC
May 2022
$100m
SERIES D
Total funding: $275m
Company HQ
Tel Aviv-Yafo, Tel Aviv District
Additional info
- Headquarters located in Tel Aviv, Israel
Leadership
Amos Haggiag
(Co-Founder & CEO)A graduate from Ben Gurion University, Amos was a Senior Software Development Engineer at Microsoft before founding Optibus in 2014.
Eitan Yanovsky
(Co-Founder & CTO)With an MSC from Tel Aviv University, Eitan was an R&D Core Team Leader at GigaSpaces prior to co-founding Optibus.
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