Full Stack Developer, Leadtech

• Strong knowledge of React, Next.js, or Vue.js
• HTML5, CSS3, Tailwind/SCSS, and client-side performance optimization
• Integration of tracking scripts (Meta Pixel, Google Tag Manager, TikTok Pixel, etc.)
• Node.js, Python, or Go for building APIs and middleware
• REST & Webhook-based architecture; experience with server-side tracking
• Familiarity with serverless functions (AWS Lambda, Cloud Functions)
• Experience with SQL/NoSQL (PostgreSQL, MongoDB)
• Git, CI/CD pipelines, Docker
• Cloud services: AWS / GCP / Vercel / Netlify
• Attribution & AdTech Experience:
• Deep understanding of mobile/web attribution (SKAN, MMPs, cookie-based, UTM-based)
• Prior experience with Appsflyer, Adjust, or Branch
• Familiarity with ad platform APIs (Meta, Google Ads, TikTok, etc.)
• Understanding of postback systems, event mapping, and event prioritization
• Ability to translate marketing goals into scalable technical solutions
• Strong communication and cross-functional collaboration skills
• Problem-solver mindset with a bias for action and testing
• Proactive ownership over QA and reliability of data pipelines

Desirable

• We’re looking for a highly skilled Full Stack Developer to join our MarTech / AdTech team, driving the technical implementation of our marketing attribution pipelines, landing page experiences, and network signaling integrations
• This role sits at the intersection of marketing and engineering, enabling accurate measurement, campaign optimization, and seamless user journey tracking across multiple paid channels
• You will work closely with performance marketers, data scientists, and product managers to build scalable tools and solutions that power data-driven growth
• Implement and maintain attribution models using tools like Appsflyer, Adjust, GA4, or custom server-side setups
• Develop back-end systems for web-to-app attribution, postback routing, and conversion event handling
• Build and maintain high-performance landing pages optimized for performance, support CRO A/B testing, and analytics tracking
• Integrate dynamic content, UTMs, and tracking pixels for multiple campaigns and traffic sources
• Ensure fast load speeds, responsive design, and A/B testing compatibility
• Network Signaling & API Integration
• Set up server-to-server postbacks for networks like Meta, Google Ads, TikTok, Snapchat, etc
• Collaborate with marketing platforms to ensure accurate data flows and real-time event signaling
• Build APIs and middleware for event ingestion and delivery to third-party networks
• Work with data teams to structure and pipeline campaign data into warehouses like BigQuery, Snowflake, or Redshift
• Ensure event deduplication, data integrity, and alignment with marketing KPIs
• Establish automated testing, monitoring, and alerting for attribution and landing page performance
• Debug mismatches between internal systems and ad platforms