Demand Specialist, Blue Onion
+ Equity
Automated financial subledger for retail & eCommerce
Job no longer available
Automated financial subledger for retail & eCommerce
21-100 employees
Job no longer available
+ Equity
21-100 employees
Company mission
To empower finance and accounting teams so that they can work on impactful strategic initiatives.
Role
Who you are
- We’re looking for a Demand Specialist who’s skilled at driving customer engagement and pipeline growth
- This role requires a self-starter who thrives in a fast-paced, dynamic environment, with a strong focus on execution and results
- 2-4 years of experience in demand generation or digital marketing in a B2B SaaS environment, preferably within fintech or related sectors
- Proven success in establishing net new demand programs / channels and knowing the revenue influenced by aid programs
- Experience with establishing the necessary ecosystem to support a framework of experimentation with accurate traceable metrics
- Strong analytical skills with experience in tracking and interpreting campaign performance data and optimizing based on insights
- Excellent written and verbal communication skills, with an ability to collaborate effectively with cross-functional teams
- Self-motivated, detail-oriented, and comfortable managing multiple priorities in a fast-paced startup environment
What the job involves
- As a Demand Specialist, we are looking for someone to build predictable demand programs from 0-1
- It will be imperative to establish an experimental framework that allows accurate tracking which demonstrates success &/or failure to drive top of funnel opportunity creation
- . We are looking for someone that will start by learning and understanding how, when, where our ICP consumes content and then focuses our initial test programs based on these learnings
- The northstar metric we aim to track is Sales Qualified Opportunities (or stage 2)
- ICP Research & Understanding: through interviews, events, recordings, etc you’ll be obsessed with our ICP (Finance teams within D2C companies) to develop a strategy of how, when & where we meet them where they want to interact
- Program Experimentation: we have assumptions about where we can win, but inevitably we aspire to be data driven, which means we want to make bets on where we can win, then establish experiments to test hypotheses before fueling programs that have proven opportunity
- Establish Predictable Programs: from experiment, to optimization, to predictability. The ultimate goal post 0-1 (what should we test, where did we win?) is establishing predictability in how we fill our top of the funnel
- Assisting Funnel Progression: initially your main focus will be creating demand programs to fill top of the funnel opportunity creation. However, as that matures, we’ll want to take the same experimentation structure to begin testing how, when, where Marketing can help progress deals through our sales funnel
- Cross-functional Collaboration: Work closely with Sales, Business Development, Product and Customer Success teams to align on target audience, messaging, and lead quality
Our take
An effective finance and accounting team is essential to any good business. Blue Onion ensures that accounting teams are as effective as possible by helping them to trace and reconcile order transactions.
Blue Onion's founders boast an impressive amount of combined experience in both accounting and data science, which has helped to shape its technology significantly. Its software acts much like an ERP, but it operates at a fraction of the cost. This makes it especially attractive to SMBs and startups.
Blue Onion's primary focus is providing order-to-cash reconciliation for consumer companies. This has enabled it to build a loyal clientele of over 200 companies, and to create a strong foundation for future product releases.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Apr 2025
$10m
SERIES A
Sep 2020
$0.2m
SEED
Total funding: $10.2m
Company benefits
- Remote work & flexible working hours
- 401(k) plan
- Comprehensive health, dental, & vision insurance plans
- Unlimited PTO, paid parental leave, & paid holidays
- Team building events, offsite retreats, & more
Company HQ
Midtown East, New York, NY
Leadership
Lyndsey Buntin
(Co-Founder & CEO)Previously worked as VP of Finance at Birchbox, and was CFO of Resonance Companies.
Charles McMillan
(Co-Founder & CTO)Previously a Software Development Engineer at Microsoft, and a Senior Software Engineer at VTS and Spotify.
Salary benchmarks
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