Senior Demand Generation Manager, Flatiron Health

• You're a kind, passionate and collaborative problem-solver who values the opportunity to think beyond the way things are. In addition, you're a hands on demand generation professional with 5–7 years of experience running integrated campaigns, preferably in a B2B or healthcare context
• You have experience running multi-channel campaigns across email, paid media, and webinars
• You have a strong understanding of ABM principles and account-level engagement strategies
• You are familiar with CRM and marketing automation platforms (Salesforce, HubSpot)
• You have a data-driven mindset and experience with campaign performance analysis
• You have excellent cross-functional collaboration skills and comfort working with Sales, Product Marketing, Sales Operations and Brand
• You have a proactive, solution-oriented approach to process improvement and team alignment
• You are comfortable managing external vendors for content syndication, creative, or media buying

Desirable

• We’re looking for a Senior Manager, Demand Generation to help us accomplish our mission to improve and extend lives by learning from the experience of every person with cancer
• As the Senior Manager, Demand Generation, you'll report to the Director of Growth Marketing and partner closely with Sales, Product Marketing, and Brand
• Your core focus will be delivering measurable marketing impact across two focus areas: building brand awareness across areas of practice and priority offerings, and driving account-specific engagement and lead generation
• You'll be responsible for shaping the roadmap, launching campaigns, and improving how we target, engage, and convert our audiences
• Execute and evolve Flatiron’s demand generation strategy to drive brand awareness and pipeline growth across high-priority accounts and products
• Build and launch integrated marketing campaigns across email, paid media, webinars, content syndication, and microsites to engage target audiences
• Design and own personalized ABM campaigns for strategic accounts and key areas of practice, in close collaboration with Sales and Product Marketing
• Partner with Sales through weekly working sessions to align on outreach strategies, share campaign insights, and respond to real-time engagement signals
• Analyze campaign performance using platforms like Demandbase and Hubspot, and deliver actionable insights and reporting to stakeholders
• Collaborate cross-functionally with Product Marketing, Sales and Brand on messaging, creative assets, and content needs to support campaign execution and engagement
• Build the lead handoff process and follow-up workflows, and propose solutions to improve lead quality and team alignment
• At the end of your first year, success would mean delivering measurable pipeline impact across priority products and accounts and establishing a scalable, data-informed demand gen foundation to scale future strategy