Senior Director of B2B Marketing Data Science, Dow Jones
$210-255k
Office located in Ave of the Americas, NYC
Business news and financial information publishing
Be an early applicant
Business news and financial information publishing
1001+ employees
Be an early applicant
$210-255k
Office located in Ave of the Americas, NYC
1001+ employees
Company mission
To deliver trusted news and data to help businesses and society make decisions for a better future.
Role
Who you are
- 15+ years experience in marketing analytics, with a focus on media industry
- Degree in a quantitative field such as Data Science, Statistics, Mathematics, or related disciplines
- Experience of working on B2B use cases for Data science
- Experience using media mix models and data visualization tools like Tableau
- Expertise in data-driven decision-making, with hands-on experience in leveraging data to optimize marketing performance
- Hands-on expertise in advanced analytics, data mining, forecasting, and predictive analytics
- Proficiency in programming languages such as Python, R, or SQL
- Strong business acumen and the ability to effectively communicate complex concepts to non-technical stakeholders
What the job involves
- Reporting to the Senior Vice President of Marketing Data Science & Technology, this role will spearhead the development of marketing data science strategies for our B2B lines of businesses and products
- This seasoned data science professional will establish and lead the development and implementation of foundational data-driven marketing strategies in the B2B area, leveraging advanced analytics and insights
- Data-driven Marketing Strategies: Utilize advanced analytics techniques to analyze large volumes of customer data, including industry information, transactional data and competitive insights. Derive actionable insights to execute strategies that drive customer growth and revenue across channels
- Marketing Measurement & Attribution: Measuring impact of marketing and sales activities. Multi-touch attribution to understand which channels and touchpoints drive conversions
- Segmentation and Targeting: Identifying high value prospects by analyzing firmographics, behavior and transaction history
- Lead Generation & Optimization: Development of ML models to assign lead scores based on past conversions and engagement patterns and help identify new leads
- Forecasting and Budgeting: Collaborate closely with marketing and finance teams to monitor performance against budgets. Develop multiple sensitivity scenarios to aid senior leadership in strategic planning
- Churn Prediction & Retention: Identify clients with high churn risk and help improve retention
- Dashboards: Build a suite of relevant dashboards to monitor key performance indicators and insights
- Stakeholder Collaboration: Work closely with cross-functional teams, including marketing, sales, product, and finance, to understand their business needs and translate them into data-driven solutions. Present insights and recommendations to senior executives and stakeholders in a clear and compelling manner
Our take
Dow Jones is a global leader in news and business intelligence, powering a range of well-respected brands, including The Wall Street Journal, Financial News, MarketWatch, and more. The company delivers its content to consumers through a range of formats, such as print, digital, mobile, and live events.
As companies seek to draw Millennials and Gen Z consumers to their platforms, adaptability is vital, since they are driving the demand for innovative tools and techniques, as the world evolves toward the digital-first era. Dow Jones has proven its ability to meet product optimization challenges with its reimagined Factiva offering that includes a list of new features, such as personalized results, an easy-to-use modern interface, and faster free-text search, all with a mobile-first design that adapts to any device.
The company has also focused on new product innovation by expanding its portfolio of capabilities and partnerships, further expanding into AI-powered personalization technologies and ongoing digital transformation. Already a powerhouse in the market, Dow Jones is well set to capitalize on future expansion and innovation opportunities and between 2019 and 2024, doubled its digital subscription base from 2.43 million to 4.86 million.
Steph
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company HQ
Theater District, New York, NY
Leadership
Almar Latour
(CEO, not founder)Before becoming the CEO of Dow Jones and Publisher of The Wall Street Journal, they were the Publisher of Barron’s Group and Executive VP of Dow Jones. They were also the previous Executive Editor of The Wall Street Journal.
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