Senior Analyst, Mastercard
Services B2B Marketing Operations
CA$83-132k
Global payments technology company
Open for applications
Global payments technology company
1001+ employees
Open for applications
CA$83-132k
1001+ employees
Company mission
To connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible.
Role
Who you are
- As we expand, we’re looking for a data-driven and detail-oriented Senior Analyst, B2B Marketing to join our global team
- If you love B2B marketing, thrive in a fast-paced, collaborative environment, AND are obsessed with marketing data, this role is for you
- Several years of work experience in B2B marketing performing campaign execution. Experience in B2B, SaaS, and/or Professional Services industries is preferred
- Bachelor's or master's degree (or equivalent experience) in marketing, business, analytics, engineering or a related field
- 2+ years hands on experience with Marketing Automation Platforms (Salesforce Marketing Cloud preferred or Marketo/HubSpot) and CRM Systems (Salesforce preferred)
- Strong understanding of B2B lead management processes and funnel metrics
- Proficient in Microsoft Office including Excel, PowerPoint and data visualization tools (Tableau, PowerBI)
- Comfort with technical marketing skills in SQL, HTML, CSS, and AMP script are highly preferred
- Detail oriented with excellent organizational, project management, and time management skills
- Familiarity with global privacy regulations (GDPR, CAN-SPAM, CCPA)
- You are a natural collaborator who thrives in fast-paced, multi-product environments. You can work independently and as part of a team
- You can navigate different time zones, juggle multiple projects, and deliver on deadlines without missing a beat
What the job involves
- The Services Marketing Operations is the core enabler for the entire Services Marketing team
- Our focus? Driving scalable campaign execution, operational excellence, and continuous improvement
- This role is critical in ensuring seamless execution of marketing campaigns, accurate and timely lead data management, and actionable performance reporting
- You will play a hands-on role working across systems like marketing automation platforms, CRM, and other MarTech tools to support campaign operations and improve marketing efficiency
- This role is at the intersection of strategy, execution and measurement, blending campaign execution and performance management to provide data driven marketing insights
- Reporting to the Director of Marketing Operations within the Services Marketing Operations & Digital team, you’ll be part of a growing team of savvy B2B marketers and work closely with cross-functional teams across the business
- Collaborate with global demand generation, field marketing, and product marketing, partner marketing, and digital teams to support cross-channel campaign setup and execution in various marketing automation platforms
- Build, test, and deploy emails, landing pages, forms, and trigger-based workflows according to campaign briefs and timelines
- Ensure campaign assets are QA’d and comply with brand, meet Mastercard’s high quality standards and meet data privacy requirements
- Keep Mastercard Services on the cutting edge of B2B marketing, bringing fresh ideas and innovative approaches to the table
- Perform lead list uploads and data imports into marketing automation and CRM platforms with a strong focus on data cleanliness, deduplication, and segmentation
- Monitor lead flow between marketing systems and CRM (e.g., Salesforce), ensuring proper attribution, link tracking, lead source tracking, and funnel progression
- Assist in managing lead scoring, routing logic, and lifecycle status updates
- Develop and maintain campaign performance dashboards and reports (e.g., email performance, lead generation, MQL pipeline contribution)
- Analyze and share insights on campaign ROI, conversion rates, and funnel performance to inform marketing strategy
- Support A/B testing and performance optimization initiatives
- Act as a power user of key MarTech platforms (e.g., Salesforce Marketing Cloud, Salesforce, Tableau, or similar)
- Maintain documentation of marketing operations processes and system configurations
- Identify and implement improvements to workflows, integrations, and governance to increase marketing efficiency and scalability
Our take
Mastercard is in the global payments business, and operates the world's fastest payments processing network. Its products and solutions have become central to everyday commerce across the world, in activities ranging from shopping and travelling to running businesses.
As the economy has become more and more digitised, Mastercard has been a leading player in helping businesses and individuals across the globe embrace card payments and digital banking. One of the world's largest companies, its revenue has seen consistent gain in the last 20 years.
The challenge for modern payments companies is that payments are always changing, as seen in the astronomical rise of contactless payments over the last decade. Mastercard's acquisition of blockchain systems, and an overall focus on leveraging its technology towards a digital economy, has placed the company in good stead to keep up to date with current trends, like cryptocurrency, in the digitised payments world.
Steph
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Company benefits
- Gym membership
- Share purchase options
- Extra holiday purchase optional
- Work from home opportunities
- Health insurance
Company HQ
Purchase, Harrison, NY
Leadership
Michael Miebach
(CEO)Has served in a variety of roles at the company, including President and CPO. Currently Board Member at IBM, Accion, the World Resources Institute, the US-India Strategic Partnership Forum, and the Metropolitan Opera. They are also a Trustee of USCIB.
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