Vice President of CRM, Ruggable
$225-275k
+ Bonus
More information about location
2+ days a week in office (Gardena, CA)
Washable rugs
Open for applications
Washable rugs
201-500 employees
Open for applications
$225-275k
+ Bonus
More information about location
2+ days a week in office (Gardena, CA)
201-500 employees
Company mission
Ruggable's mission is to help improve the lives of people and pets in need, while also working towards more responsible business practices.
Role
Who you are
- 10+ years of experience in CRM, Retention Marketing, or related fields, with a proven track record in developing and executing successful CRM strategies for large DTC brands
- 5+ years of experience managing teams, with strong leadership, collaboration, and interpersonal skills
- Deep understanding of customer segmentation, lifecycle marketing, and personalization techniques
- Experience with loyalty programs and driving customer engagement through various channels
- Strong analytical skills, with the ability to interpret data and make data-driven decisions
- Exceptional communication skills, with the ability to influence and drive consensus across teams
- Familiarity with CRM platforms and marketing technologies; experience with Klaviyo, Segment and Post Script is a plus
What the job involves
- The VP of CRM at Ruggable is a strategic leader responsible for developing and executing customer retention and engagement strategies
- This role will oversee the CRM function, focusing on customer retention, loyalty, segmentation, and personalization across multiple channels, including email, SMS, and push notifications
- The Head of CRM will work closely with cross-functional teams to enhance customer experience, drive repeat rate and LTV, and achieve key business objectives
- Strategy Development: Develop and implement CRM strategies to drive customer retention, engagement, and lifetime value
- Channel Ownership: Lead and optimize CRM channels (email, SMS, push) and the loyalty program, ensuring alignment with overall marketing and business goals
- Segmentation & Personalization: Utilize data-driven insights to define customer segments and tailor personalized marketing initiatives that resonate with both new and existing customers
- Collaboration: Partner with Acquisition, Ecommerce, Brand, and other cross-functional teams to synchronize CRM strategies with broader business initiatives
- Loyalty Program Development: Revamp the loyalty program, leading campaign planning and feature testing to driving membership growth and LTV
- Performance Analysis: Regularly evaluate CRM performance metrics, reporting insights to the leadership team, and identifying opportunities for optimization
- Team Leadership: Build, lead, and mentor a high-performing CRM team, fostering a collaborative and innovative work environment
Our take
Whilst rugs are a staple of interior design and home energy efficiency, they have historically proven a tough solution for people with kids, pets, or messy lifestyles. So Ruggable’s washable, spill-proof rug solution would have come as a welcome innovation when the company launched just over a decade ago. The product consists of a heavier duty base, and a decorative ‘rug layer’ on top, and Ruggable has been consistently expanding the design range of this product ever since.
One obstacle Ruggable will face is that washable materials have developed enough in the decade since Ruggable was founded to allow competitors to gather speed with simpler products. Brands including home design giant Dunelm, for example, offer rugs that are fully washable, without having to separate out the pieces.
Where Ruggable is certainly strong is branding. The company has done well to get products trending, with a successful focus on bloggers and major news outlets. Excellent reviews and superior product exposure are strong keys to success, especially in a period where DTC sales are king.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Strong Company Culture
- Career Growth Opportunities
- Employee Discount
- Competitive Health Benefits
Company values
- One Team One Dream: We are in this together. No task is too small, no favor out of scope. We support each other in our quest to champion our customers
- Be Fierce: We are fearless in exploring questions and finding solutions. We are unafraid to challenge the status quo
- Be Appreciative: We care about our team, our community, and our world. We embrace different perspectives to make the best decisions
- Embrace the Journey: We don’t let failures stop us. We learn from our mistakes and try again. We know success is built from iteration
- Take Ownership: We value and reward results. Every voice is heard, everyone preserves our values
- Attitude is Everything: We stay positive even when the path forward is unclear. We believe in our mission and trust the process
Company HQ
Carson, CA
Articles
Leadership
Jeneva Bell
(Founder)Previously earned a degree in science and finance from Arizona State.
Salary benchmarks
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