Manager of Brand Marketing, Pendulum Therapeutics
Organic Platforms
$132.1-146.8k
+ Equity
More information about location
Reinventing personal health naturally through the microbiome
Job no longer available
Reinventing personal health naturally through the microbiome
101-200 employees
Job no longer available
$132.1-146.8k
+ Equity
More information about location
101-200 employees
Company mission
To bridge nature and medicine.
Role
Who you are
- BA/BS in Marketing, Communications, or related field
- 6+ years of experience in organic marketing, social media, or community management for consumer brands
- Strong track record of translating complex topics into engaging, consumer-friendly content
- Demonstrated ability to lead cross-platform strategy with an eye for voice, timing, and cultural relevance
- Proficiency in social publishing and analytics tools (Sprout Social, Later, GA4, native dashboards)
- Experience cultivating organic advocacy and earned reach through content and engagement
- Familiarity with influencer and KOL dynamics in health, wellness, or science
- Comfortable working in a fast-paced, lean environment where ideas need to be both strategic and scrappy
- Bonus: experience with SEO-rich public resources like Wikipedia, or shaping brand presence within AI/search environments
What the job involves
- Pendulum is on a mission to make the power of microbiome science accessible to everyone
- We know our products are backed by breakthrough research and clinical rigor — but our real opportunity is to bring that science to life in a way that feels human, relatable, and inspiring
- As the Manager, Brand Marketing – Organic Platforms, you’ll own Pendulum’s voice across Instagram, Facebook, LinkedIn, X (Twitter), Reddit, Wikipedia, and beyond
- Your role is to translate complex science into stories that spark connection, build trust, and invite people to see how gut health can change everything
- It’s about turning our organic platforms into communities of advocates who share, save, and celebrate Pendulum’s story — not just because we’re science-first, but because we make our science approachable, relevant, and proven to make a real difference in your health
- Shape and execute Pendulum’s organic platform strategy, tailoring our tone and storytelling for each audience and channel. Platforms will include but not be limited to Facebook, Instagram, YouTube, LinkedIn, Wikipedia, Reddit
- Establish Pendulum as the only probiotic brand delivering clinically validated, next-generation strains—recommended by the Mayo Clinic and 30,000+ healthcare providers—cutting through wellness hype with science consumers need and can trust
- Balance science-forward credibility with human, accessible storytelling that helps more people understand and care about their gut health
- Develop and curate science-backed, consumer-friendly content that positions Pendulum as culturally relevant and evidence-based
- Ensure Pendulum’s Wikipedia and other reference resources are accurate and optimized—vital tools for both consumers and AI-driven search authority
- Curate and amplify the best of the industry — share credible research, thought leadership, and content from trusted publishers, healthcare professionals, and key opinion leaders (KOLs) to position Pendulum at the center of the microbiome and metabolic health conversation, while steering clear of competitor promotion
- Working with Pendulum RDs, build engagement by responding thoughtfully to consumer comments, DMs, and questions in Pendulum’s brand voice
- Working with the Influencer Team, identify and uplift advocates, fans, and influencers who can authentically amplify the brand and make microbiome health feel approachable
- Ensure Pendulum’s Wikipedia and other reference resources are accurate, updated, and optimized for consumer trust and search visibility
- Share digestible, relatable proof points that reinforce Pendulum as a trusted, science-based choice in a category crowded with hype
- Community Engagement & Advocacy
- Growth in post saves, shares, and comments as signals of trust and content value
- Increase in organic brand mentions across social, Reddit, and community forums
- Measurable uplift in sentiment around Pendulum vs. generic “wellness” competitors
- Business Impact
- Organic referral traffic to Pendulum’s site (UTM + GA4 tracked)
- Click-through rates (CTR) from link-in-bio tools and content-specific CTAs
- Influencer/KOL amplification impressions as a secondary reach metric
- Follower growth, measured monthly, with an emphasis on quality and credibility (not giveaways or paid boosts)
Our take
Pendulum Therapeutics developed its product by analysing the genetic material of microbes in the human body. Its debut product, Pendulum Glucose Control, is a medical probiotic, the first of its type to be clinically proven to be effective at lowering blood sugar spikes in people with type 2 diabetes. Classified as a medical food, it bridges the gap between medication that can cause side effects and generic probiotic products that have no scientific backup with regard to efficacy.
Pendulum Glucose Control has been greatly in demand, and so with a $54M investment, manufacturing has scaled up. Other products from Pendulum include supplements for gut health and metabolism optimisation supplements, the latter also becoming a key product from the team.
In 2023, Pendulum increased its already thriving publicity with the appointment of actor Halle Berry as its CCO, hinting at a scaling up of its operations in line with its media visibility. Its 2024 breakthrough product has been its GLP-1 Probiotic drink, a first-of-its-kind drink to control metabolism.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Company benefits
- 401k with company matching
- Competitive salary and equity packages
- Health, dental, vision, and life insurance
- Flexible schedules and unlimited vacation policy
- Commuter benefits
- Cell phone stipend
- Collaborative team environment
- Casual culture (66% of founders usually wear hoodies)
- Small on-site gym
- Strong emphasis on work/life balance: we believe it, we encourage it, we live it
- Walking distance to Bart & Muni
Company HQ
Dogpatch, San Francisco, CA
Leadership
John Eid
(Co-Founder & CSO)They took a Ph.D. at The University of Illinois before spending 8 years at Pacific Biosciences. They left this Principal Scientist role in September 2013 to co-found Pendulum Therapeutics, serving since as Chief Scientific Officer.
Colleen Cutcliffe
(Co-Founder & CEO)Having studied for a Ph.D. at John Hopkins University, they worked as a Hospital Project Manager for 3 years prior to joining Elan Pharmaceuticals as a Scientist. They spent 4 years at Pacific Biosciences with John before co-founding Pendulum Therapeutics in 2013.
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