European Marketing Lead, UpSlide

• Excellent English skills, along with native-level French and/or German (ideally both)
• Excellent copywriting and editing skills (French and/or German) with experience signing off content in one of those languages
• Solid SEO knowledge and familiarity with tools like Ahrefs
• At least 5 years’ experience of B2B experience marketing to French and German audiences
• At least 3 years’ SaaS experience marketing to French and German audiences
• A consistent track record of delivering marketing-sourced revenue
• Impeccable attention to detail
• An entrepreneurial attitude - willing to get your hands dirty
• Strong analytical skills and curiosity
• Event management experience
• Superb organization and time management skills
• Excellent collaboration skills, but also comfortable with working autonomously

Desirable

• We’re looking for an outstanding revenue-driven marketer to develop our marketing strategy for the French and German regions
• As the first marketer serving both these regions, you will work closely with the Global Head of Marketing, as well as the Managing Directors and Sales teams in both the Paris and Berlin offices, to launch campaigns which drive brand awareness and lead generation and ensure maximum ROI
• Take ownership of our French and German website content, localizing the flagship EN site (an exciting overhaul is planned in 2023)
• Localise global EN content (e.g. product content, slides, case studies), PPC and SEO campaigns created by the Central Marketing team
• Define a local marketing plan in collaboration with the local Sales team; identify and execute high-priority channels and campaigns (e.g. sponsoring and hosting events, partnerships)
• Act as the local brand guardian ensuring our TOV is effectively translated into French and German and assets are brand compliant
• Create new assets in French and German for the local teams (e.g. case studies, proposal slides)
• Manage agencies and freelancers to execute your campaigns (e.g. translation and content creation) and work with the central marketing specialists such as designers and traffic management experts
• Regularly track and report on results, assess ROI and collaborate with other global marketers to share insights and best practices