Creative Lead, Depop
1 day a week in office
The community-driven fashion marketplace
Job no longer available
The community-driven fashion marketplace
201-500 employees
Job no longer available
1 day a week in office
201-500 employees
Company mission
Our mission is to build the world’s most diverse progressive home of fashion. Our team is dedicated to enhancing and developing the Depop experience to serve the needs of our global community.
Role
Who you are
- Extensive experience in conceptual creative work, art-direction, graphic design in a Senior Creative role (a minimum of 8+ years working within a fashion and youth culture advertising agency, brand, or creative environment)
- Strong creative vision and experience of business and digital performance channels- Digital Marketing and CRM
- Demonstrable experience of leading and delivering a broad range of creative projects including brand campaigns, activations, moving image, design systems, events, digital, motion graphics, print, social campaigns
- Hands on highly skilled motion designer able to create outstanding creative designs and assets for campaigns
- Understanding of digital assets production at scale, post production workflow & the technical requirements of digital marketing assets (Incl. video formats, email templates, quality etc.)
- Understanding of social media, new digital formats and trends
- Ability to work in a dynamic and changeable environment
- Experience developing targeted creative across multiple markets (US and non-English market experience is a big plus)
- Experience in brief conception, storyboarding and on set art direction for shoots and campaigns, moving image and stills
- Advanced technical skill set; including graphic design, typography, art direction, moving image and motion graphics animation, and use of Adobe Creative Suite
- Act as a brand ambassador, consistently connecting and networking with relevant people/ brands for future opportunities
What the job involves
- Drive innovative creative ideation and execution for Depop marketing, social and partnership campaigns, activations and content to deliver on marketing goals
- Develop, define, and be ultimately accountable to the creative approach across Depop’s digital campaigns and CRM channels - messaging, design, art direction, video motion graphics
- Collaborate with the Growth Marketing, Performance Marketing and CRM leads to create and drive content strategy across those channels and media
- Drive creative excellence to ensure the output of the creative team is of the highest possible standard, manage and mentor a team of designers and art-directors (full-time and freelance) to deliver world-class, effective creative
- Alongside Creative Director and Head of Brand, continually manage the Depop brand identity: ensuring this is central and consistent across all creative projects and platforms
- Ability to structure/deliver outstanding creative presentations (internally or externally)
- Champion new and interesting creative talent within the industry
- Recognise opportunities to grow and shape Depop through partnerships and collaborations with brands and talent who align with our values (community, entrepreneurship, sustainability)
- Prioritise work and resources for digital and CRM creative, partnering with the team Producer(s) to establish production approaches, processes, and schedules
- Lead strong relationships with external creative agencies and partners where necessary
- Analyse campaign performance, market trends, consumer needs and the competitive landscape to inform the work of your team
- Act as a creative thought leader for your team and for the rest of Depop - working closely with, and supporting the Creative Director
- Work closely with internal key stakeholders and senior leaders
Salary benchmarks
Our take
The re-sale market across everyday clothing, collectables and luxury is growing. One driving force of this is that people care more about sustainability and are therefore buying second-hand goods. This has resulted in a fast growing market with plenty of opportunity.
The experience on Depop is what you'd expect from platforms such as Instagram. The focus on social, creators and influencers has created a very high level of engagement.
Depop was quick to realise the value in power users and has focused efforts there (where people are generating up to $100,000 in annual income for themselves by selling items). The popularity of social platforms making individuals into entrepreneurs will likely attract interest from Instagram and Pinterest. This may pose a challenge for Depop as these competitors will be in a strong position to leverage their networks.
The company has been acquired by Etsy and is now focusing on strategic partnerships in several industries to keep market share flowing in.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2019
$62m
SERIES C
Jan 2018
$20m
SERIES B
Total funding: $100.5m
Company benefits
- MyMode is our hybrid-working model, designed to empower our employees to choose a working mode that works for them. MyMode is composed of 3 working modes: Flex, Office Based and Remote
- Flex: we'd love you to head to your nearest Depop office once a week, but feel free to work from home the rest of the week
- Office: Want to head into the office more? No problem, you can opt to be "Office-Based", with your very own desk
- Remote: depending on your role you can request to be a remote worker, and only head into the office 4 times per year
- Our parental leave policies aim to support and enable parents to play equal roles in nurturing their families, in a way that is flexible and truly gender-neutral
- Our full-time regular employees are eligible for 18 weeks of paid parental leave for the birth or adoption of their child. We also offer IVF leave, shared parental leave and paid emergency parent/carer leave
- Cash-plan or PMI - you have the choice of a healthcare plan that best suits you
- Subsidised counselling and coaching - we partner with Selfspace to provide you with the opportunity for a good conversation with a qualified person
- Cycle to Work scheme - choose between Evans or the Green Commute Initiative to help access a bike for your commute
- Employee Assistance Programme (EAP) - have access to a confidential support network of expert advice 24/7
- Mental Health First Aiders - we have trained individuals across the business to offer support and signposting
- 25 days annual leave with the option to carry over up to 5 days
- 1 company-wide day off per quarter, for you to take some time for yourself and decompress
- We offer budgets for conferences, learning subscriptions and more. We also sponsor and run a myriad of programmes, conferences and meet-ups to upskill our employees and enhance their journey with us
- We’re Flexa® accredited, meaning we offer genuinely flexible working
- Life Insurance (financial compensation of 3x your salary)
- Pension (Depop will match your contribution up to 6% of your qualifying earnings)
Company HQ
Farringdon, London, UK
Leadership
Simon Beckerman
(Founder)Founded a magazine in Italy before Depop. No longer holds an operational role
Kruti Patel Goyal
(CEO, non founder)Previously CPO at Etsy, Kruti joined Depop as new CEO in September of 2022.
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