Senior Director of Corporate Marketing, CaptivateIQ

• 12+ years of experience in corporate communications, content marketing, and brand marketing, preferably at a high-growth B2B technology company
• Excellent people management experience; you will recruit, hire, lead, develop, and retain a growing team
• Experience owning all or most of the following: content strategy, brand strategy, PR, AR, internal communications, talent attraction, design, and content for brand/demand campaigns and owned events
• Well-informed about innovative practices across all or most of the following: content strategy, brand strategy, PR, AR, internal communications, talent attraction, design, and content for brand/demand campaigns and owned events
• Demonstrated ability and passion for storytelling across all mediums, including website, landing pages, ebooks, blog, event presentation decks, webinars, press releases, video, and social media
• Experience in managing internal and external teams under brand, content marketing, and corporate communications targets
• Experience developing an awesome corporate narrative that drove affinity and revenue
• Proven ability to anticipate and plan for the long-term while achieving near-term goals
• An understanding of how to build a brand from the beginning
• You exude creative excellence
• Exceptional writing and editing skills
• First-principles thinker
• You love to create structure from chaos and synthesize and distill complex information into clear, concise stories for different audiences
• You have a growth mindset and an “always be learning” attitude
• You’re data-driven and understand the value of demand and the importance of driving measurable results
• You’re genuinely excited about CaptivateIQ’s story and feel energized at the thought of bringing our story to market
• You’re an extrovert or extroverted introvert who enjoys collaborating with key stakeholders, including executives, marketing peers, and external partners

Desirable

• As Sr. Director of Corporate Marketing at CaptivateIQ, you will serve as the Chief Storyteller for CaptivateIQ and oversee creating and evangelizing our story across all owned and earned channels
• Reporting to the VP of Marketing, you will play an instrumental role in shaping, evolving, and elevating CaptivateIQ to a fully integrated, purpose-led brand with a strong personality and identity
• Your primary responsibility will be to tell CaptivateIQ’s story to a broadening audience to drive awareness of the new standard in commission software and showcase CaptivateIQ as the category leader
• You will partner with our executive leadership team to showcase their voices and build thought leadership platforms
• You will also work closely with the demand generation team to drive measurable business outcomes and the product marketing team to create synergy across brand and product positioning
• And of course, you will cultivate and build an industry-leading team of content marketers, communications experts, brand marketers, and designers
• Content Marketing Responsibilities:
• Act as editor-in-chief while overseeing CaptivateIQ’s editorial calendar and advocating for stylistic standards, including voice and tone guidelines
• Shape and direct an effective B2B content marketing strategy that drives brand awareness and lead generation
• Guide a deeply customer-centric approach to create relevant, actionable content while optimizing for search
• Establish CaptivateIQ as the number one thought leader in the sales compensation space, monitoring industry trends and sharing insights with the marketing team
• Oversee a network of freelance writers with the goal of creating a scalable content production process that balances quality and creativity with speed to market
• Oversee CaptivateIQ’s social media strategy, including content, innovations, and employee engagement
• Communications Responsibilities:
• Develop CaptivateIQ’s strategy for media, investor, and analyst relations
• Create and promote a messaging framework for CaptivateIQ’s media strategy that ties to relevant societal, technology, and media themes
• Lead the identification, development, pitching, and placement of CaptivateIQ-related stories in top-tier business and trade media worldwide across print, digital, and broadcast outlets
• Oversee press opportunities, press releases, bylines, blog posts, and other key pieces of thought leadership content through to completion – including staffing interviews, developing background bios, briefing executive spokespeople, and tracking through the publishing process
• Establish and develop relationships with key media contacts to get CaptivateIQ placed in top media outlets
• Create metrics to measure the success and impact of corporate communications
• Design Responsibilities:
• Oversee the evolution of CaptivateIQ’s visual identity and how we visually represent our brand everywhere
• Lead and develop CaptivateIQ’s design team, including overseeing external design agencies and contractors to extend our design production engine
• Advocate for/look after design consistency and cohesion across the company via our brand style guide
• Oversee design systems that allow the marketing team to scale and ship creative quickly, reliably, and without compromising the brand's look and feel
• Brand Marketing Responsibilities:
• Guide the development and evolution of the CaptivateIQ brand, personality, and identity, across all earned and owned touchpoints
• Develop, oversee, and promote CaptivateIQ’s brand strategy
• Develop and lead content and creative studios to execute multi-channel campaigns
• Develop and manage KPIs tied to overall marketing goals and aligned with key business priorities, with an emphasis on testing and learning
• Work closely with demand generation to ensure the brand narrative is being enacted consistently and delivering valuable ROI
• Analyze and shape brand positioning and collaborate closely with the director of product marketing to ensure a cohesive and compelling narrative on all channels
• Collaborate closely with our human resources and talent teams to develop and execute an employer brand strategy