Gaming Content Strategist, Battlefy

• Ideally, you will have a background working in the gaming industry, leveraging our cross functional teams to create compelling and impactful content that aligns with our brand and drives player engagement
• 2+ years experience in the gaming industry providing impactful content for bigger enterprise business across the world
• Experience in customer-facing roles
• Experience working with cross functional teams such as design, product and engineering
• Strong written and verbal communication skills
• Strong general computer skills (e.g. Office/Excel, GSuite, Jira, etc.)
• Ability to accommodate client time zone differences

Desirable

• As a Gaming Content Strategist, you will be responsible for developing and executing different content strategies that will engage and captivate our partners global gaming audience
• You will be working closely with internal teams and external stakeholders to ensure your success here at Battlefy
• You’ll be able to work with incredible organizations like Riot Games, EA, Redbull, NFL, NBA, NHL and be a key component in helping the biggest brands in the world deliver their global esports strategies using our platform
• Develop and implement content that align with the overall marketing and business objectives, focusing on engaging and retaining our gaming audience
• Collaborate with the creative teams to produce high-quality written and visual content, including articles, guides, videos, social media posts, and livestreams
• Conduct market research and competitive analysis to identify trends, player preferences, and content opportunities within the gaming industry
• Define target audience personas and develop player-centric content that resonates with their interests, motivations, and gaming preferences
• Create and manage a content calendar that outlines the release schedule for different types of content, ensuring timely and consistent delivery that reaches defined KPIs
• Optimize content for search engines and discoverability, using relevant keywords and SEO best practices
• Monitor content performance and engagement metrics, and utilize analytics tools to gather insights and make data-driven decisions to optimize content strategy
• Stay up-to-date with gaming industry news, trends, and best practices to identify opportunities for innovation and content differentiation
• Collaborate with community management and social media teams to engage with players, respond to feedback, and foster a positive gaming community