Paid Media Manager, Welocalize

• Ideally 2+ years in a role utilizing Google Ads, Microsoft Ads, Meta, and LinkedIn Ads
• Demonstrable experience in planning, implementing and optimizing paid media campaigns
• Strong written, verbal, and presentation skills
• All relevant certifications across major media buying platforms
• Proficiency in Microsoft Excel is desirable
• Understand and be able to explain best practice set-up requirements for relevant paid media platforms and influence best practice sharing across squads
• Begin to use market insight tools such as SimilarWeb to help inform customer strategies
• Lead meetings and communication around day-to-day delivery for clients
• Deeper understanding of analytics platforms and tagging setup
• Demonstrate more than technical competency, for example, commercial awareness, or project management skills
• Able to confidently build campaigns across multiple paid media platforms
• Able to demonstrate proficiency in customer management and delivery/optimization/analysis/reporting across platforms
• Be passionate about digital marketing
• Be organised, determined, and persistent
• Be self-driven & results-oriented, with a positive outlook
• Have excellent written and verbal communication skills
• Be a natural forward planner who critically assesses its own performance
• Be credible and comfortable in dealing with business owners
• Have a strong customer service ethos and the ability to build lasting relationships
• Have meticulous attention to detail with a very analytical mindset
• Experience and knowledge of Excel are essential

Desirable

• Manage a portfolio of clients’ paid media campaigns, both as a leader and supporting larger advertiser campaigns
• Deliver campaign briefs from strategy and planning through to implementation and optimization
• Own the day-to-day delivery of paid media work against customer objectives
• Analysis of data across multiple tools to report on the performance of Junior Paid Media members and identify new opportunities
• Mentor and tutor junior members of the team, for example with technical training on an ad platform
• Proactively build internal relationships & communicate technical subjects effectively
• Ensure campaigns deliver against a customer’s objectives while providing analysis and recommendations to improve performance
• Support senior team members with strategy development
• Define optimization strategies for customers
• Work towards becoming a trusted advisor to clients through the communication of day-to-day performance management and strategies for short-term performance improvement