Go-To-Market Manager, Oppizi

• We seek a dynamic and results-driven Offline Marketing Specialist to lead our non-digital marketing initiatives
• The ideal candidate will have a strong background in event management, offline marketing, and relationship building, with a proven track record of executing successful campaigns in a fast-paced environment
• 3-7+ years of experience in B2B product marketing, Saas preferably in the US
• Extensive experience in B2B Go-to-Market execution, managing product marketing initiatives from concept to execution
• Deep hands-on expertise in launching B2B products in the US
• Excellent understanding of the US market, particularly in the B2B space
• Strong knowledge in B2B Go-to-Market strategy: experience developing and executing GTM plans, including segmentation, pricing strategies, and sales enablement
• Strong project management skills with the ability to manage multiple events and campaigns simultaneously
• Attention to detail and ability to meet tight deadlines
• Hands-on experience with marketing automation tools and CRM platforms (Hubspot, Lemlist)
• Experience with Clay
• Ability to think creatively and develop innovative offline marketing strategies
• Strong problem-solving skills to address challenges during event planning and execution
• Willingness to travel frequently within the US to attend events and meet with partners
• Technical coding skills appreciated (SQL, Python, HTML, JavaScript…)

Desirable

• We are on the look out for an ambitious and passionate Product Marketing Manager to join our Marketing Team
• This role will report to the GM US and C-suite and work closely with the Senior Growth Manager, Content Marketing Manager, Creative Specialist, Community Specialist, and the Global Team
• This role will focus on organizing and managing offline events, conventions, dinners, and partnerships to drive brand awareness, customer engagement, and business growth
• Plan, organize, and execute offline small events, including networking/dinners gatherings and trade shows
• Coordinate with vendors, venues, and partners to ensure seamless event execution
• Manage event budgets, timelines, and logistics
• Develop and execute non-digital marketing campaigns, including direct mail, print media, and outdoor advertising
• Ensure brand consistency across all offline channels
• Conduct research to identify new opportunities for offline marketing and event participation
• Analyze industry trends and competitor activities to inform strategy
• Work closely with digital marketing teams to align offline and online marketing efforts
• Provide insights and feedback to improve overall marketing strategies
• Track and measure the success of offline marketing initiatives
• Provide regular reports on event performance, ROI, and key metrics
• Gather and analyze customer feedback to inform product and marketing strategies
• Develop tools and documents to train sales teams to effectively communicate the product’s value