Head of Go-To-Market, Oppizi

• We seek a dynamic and results-driven B2B head of Go-To-Market Manager to lead initiatives to grow in the US
• The ideal candidate will have a strong background in Sales, Media, offline marketing is a plus, and relationship building, with a proven track record of executing successful campaigns in a fast-paced environment
• 7+ years of experience in Media, Saas, preferably in the US
• Extensive experience in Marketing, Sales and B2B Go-to-Market execution,
• Deep hands-on expertise in B2B products in the US
• Great experience in Sales-Marketing in Media in the US
• Excellent understanding of the US market, particularly in the B2B space
• Strong knowledge in B2B Go-to-Market strategy: experience developing and executing GTM plans, including segmentation, pricing strategies, and sales enablement
• Strong project management skills with the ability to manage multiple events and campaigns simultaneously
• Attention to detail and ability to meet tight deadlines
• Hands-on experience with marketing automation tools and CRM platforms (Hubspot, Lemlist)
• Experience with Clay is a nice to have
• Ability to think creatively and develop innovative offline marketing strategies
• Strong problem-solving skills to address challenges during event planning and execution
• Willingness to travel frequently within the US to attend events and meet with partners

Desirable

• We are on the look out for an ambitious and passionate B2B head of Go-To-Market to join our US Team
• This role will report to the GM US and C-suite and work closely with the CEO, and the Global Team
• This role will focus on growing of Oppizi's new businesses in US & deploying Oppizi Ads to our current customer
• This role scopes the organization and management events, conventions, dinners, and new partnerships to drive brand awareness, customer engagement, and business growth
• This role will work closely with the GM US and CEO, and C-suite to ensure alignment between offline and digital marketing strategies, helping to create a cohesive and impactful marketing ecosystem
• Drive market expansion and sales growth, using your deep understanding and US professional network
• Acquisition of new customers, build and manage acquisition strategy to grow Oppizi's new customer pipeline
• Plan, and organize small events, including networking/dinners gatherings and trade shows
• Manage event budgets, timelines
• Develop and execute non-digital marketing campaigns, including direct mail, print media, and outdoor advertising
• Ensure brand consistency across all offline channels
• Work closely with digital marketing teams to align offline and online marketing efforts
• Provide insights and feedback to improve overall marketing strategies
• Track and measure the success of offline marketing initiatives
• Provide regular reports on event performance, ROI, and key metrics
• Gather and analyze customer feedback to inform product and marketing strategies
• Develop tools and documents to train sales teams to effectively communicate the product’s value