Senior Product Marketing Manager, Shotgun
Office located in Rue de la Pierre Levée, Paris
Ticketing solution for live events, concerts & festivals
Job no longer available
Ticketing solution for live events, concerts & festivals
101-200 employees
Job no longer available
Office located in Rue de la Pierre Levée, Paris
101-200 employees
Company mission
To build the infrastructure that enables live music to thrive.
Role
Who you are
- The ideal candidate will enjoy working in a fast-paced, dynamic, and global environment. A proven track record of product launches, compelling value proposition crafting, and overall mastery of the GTM strategy is required
- 3+ years in a PMM role within the B2B start-up industry,
- Good understanding of the marketplace model for both B2B and B2C,
- Ability to "translate" complex ideas simply and clearly in written and verbal formats,
- Experience of working across tech and business teams,
- Exceptional written, verbal, and presentation creation skills,
- Experience in finding creative ways to engage and get feedback from the customers,
- High energy and autonomy,
- French and English fluency is required,
- Please submit your resume and application in English
- A passion for music is a plus!
What the job involves
- We are looking for a Product Marketing Manager (PMM) to join us and lead our GTM strategy, internal team empowerment, and product communications
- You will be key to aligning our product and marketing teams and efforts.
- You will ensure the correct positioning of our product in the different markets in which we operate.
- You will also be accountable for team empowerment and the production of revenue-related materials
- Create, challenge and update our product positioning and overall GTM strategy,
- Design and implement a consistent market and competitive intelligence process. Your input and insights will be priceless material in defining Product roadmap and helping the Company identify new business opportunities and revenue streams,
- Define our key ICPs and personas,
- Create compelling product messaging and stories that differentiate our products in the market, driving demand and customer engagement,
- Work closely with Revenue teams (Marketing, Sales, and Account Management) to ensure a proper training on new features,
- Ensure proper product updates on our digital marketing channels (website, blog...),
- Participate in the production of thought leadership content with the Marketing team,
- Monitor and analyze the effectiveness of product marketing initiatives and campaigns, and optimize strategies based on data-driven insights
Our take
If you're organising an event, there's no shortage of ticket companies offering to manage booking and boost sales. However, the industry overall is somewhat outdated, with complicated interfaces putting off both organisers and customers. Founded in 2014, Shotgun is an attempt to redress this with intuitive software and a ticketing marketplace that meets the changing needs of modern event organisers and their fans.
Competing against larger players such as Dice and Resident Advisor, Shotgun stands out with its laser focus on the 18-25 year old event-going market. Catering to a crowd used to on-demand music services with expectations of lower costs and more exciting shows (research shows younger event-goers are far more likely to leave early if they're unhappy), Shotgun has invested heavily in social features and its mobile app experience to keep fans engaged.
It's seen great success too, with over 8M users on its app and tens of thousands of organisers worldwide. As other ticketing services struggle to capture the younger party crowd, Shotgun has captured an early lead in this space that it should be able to continue to build on.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Jun 2022
$5.9m
SERIES A
Feb 2020
$2.4m
SEED
Total funding: $9.4m
Company HQ
Folie-Méricourt, Paris, France
Leadership
Lucas Gerard
(Co-Founder & CTO)Prior to co-founding Shotgun in 2013, Lucas was the co-founder of YesPark where he served as the CT for a year.
Romain Dugier
(Co-Founder & CBO)Prior to co-founding Shotgun, Romain was a Marketing Assistant at Chateau La Coste and Eurocopter.
Tristan Le Corre
(Co-Founder & CEO)Prior to co-founding Shotgun, Tristan was a VC at Science, an M&S at Société Générale, and a Consultant at PwC.
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