Senior Client Partner, Babylist
$140.2-168.2k
Plus equity and bonus opportunities
Online universal baby registry
Open for applications
Online universal baby registry
1001+ employees
Open for applications
$140.2-168.2k
Plus equity and bonus opportunities
1001+ employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- 7+ years of experience in media, ad sales, retail media, or experiential partnerships — ideally in a consumer brand or publisher environment
- A consultative relationship builder who leads with trust and plays the long game — comfortable saying no to revenue when the partnership fit isn’t right
- Fluent in the full partnership deal cycle: prospecting, pitching, negotiation, contracting, and activation oversight
- A strong cross-functional collaborator who knows how to align internal stakeholders and bring partners along through complex, multi-team executions
- Clear and compelling in how you communicate — both in the room with partners and in the proposals and decks you build
- Comfortable operating in a lean, fast-moving environment where you’ll own your book of business end-to-end
- You're genuinely excited about what AI can do - not just as a concept, but as something you want to get your hands on. At Babylist, every team uses AI daily, and we're looking for people who lean in
What the job involves
- Babylist is looking for a Senior Client Partner to own and grow a portfolio of brand partnerships across our media, content, and experiential products
- Reporting to the Director of Strategic Partnerships, this role sits at the center of how Babylist brings its brand partners to life — from custom Showroom activations and branded content series to social impact programming and emerging partnership formats
- This is a senior individual contributor role for a partnerships leader who thinks in long-term relationships, not just closed deals
- Own a portfolio of brand partner relationships, driving both breadth and depth across new business development and expansion of current partnerships across Babylist’s media and experiential offerings
- Lead end-to-end deal cycles — from prospecting and pitching to proposal development, negotiation, and contract execution
- Develop and pitch custom partnership packages ranging from Showroom activations, branded content integrations, and influencer shower sponsorships to lower-funnel, ROAS-driving onsite opportunities
- Serve as a strategic consultant to brand partners — understanding their business goals, connecting them to the right Babylist products, and knowing when the fit isn’t right
- Collaborate cross-functionally with Content, Showroom, and Social teams to develop pitches, execute activations, and ensure partnerships deliver on both sides
- Track the competitive landscape and surface relevant market trends to inform partnership strategy
- Represent Babylist at industry events and in external partner conversations
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the company's immense growth and speaks to the impact it has made in the space.
Babylist has seen strong funding in the past, which has fuelled projects such as the launch of virtual showrooms and further expanded the company's presence. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision of combining the two companies into a larger health and wellness media property that can help people navigate all aspects of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(Founder & CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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