Customer Marketing & Lifecycle Manager, RapidSOS
$115-135k
+ Equity
Emergency response data platform
Open for applications
Emergency response data platform
201-500 employees
Open for applications
$115-135k
+ Equity
201-500 employees
Company mission
To deliver life-saving data directly to 9-1-1 and first responders.
Role
Who you are
- 5+ years of experience in customer marketing, product marketing, or partner marketing in a B2B SaaS environment
- Proven success building and scaling customer advocacy, reference, or lifecycle programs that support retention, expansion, and pipeline growth
- Strong storytelling skills — able to extract compelling narratives from partners and customers and translate them into content that drives impact
- Experience in a customer- or partner-facing role with strong business acumen and ability to align marketing efforts to account growth and revenue goals
- Exceptional communication skills — written, verbal, and interpersonal — with a track record of cross-functional collaboration across Sales, CS, Marketing, and Product
- Experience using tools like Salesforce, marketing automation platforms (e.g., HubSpot), survey and customer evidence tools (e.g., UserEvidence or ReferenceEdge)
- A self-starter who can build programs from the ground up, operate with autonomy, and drive cross-functional alignment
- Curious, customer-obsessed, and energized by helping partners succeed and grow
- Ability and willingness for occasional travel (<25%)
What the job involves
- We’re looking for a Customer Marketing & Lifecycle Manager to lead and scale customer marketing, partner communications, and advocacy programs at RapidSOS. This role reports to the Director of B2B/Enterprise Marketing and will be foundational in building these programs from the ground up
- At RapidSOS, our B2B partners are our customers — and in this role, you'll develop programs that showcase customer stories and partner business impact, support expansion, and create experiences that strengthen loyalty and product adoption
- You’ll also collaborate cross-functionally with sales, customer success, product marketing, demand generation, and PR/Comms to bring these programs to life. From capturing first-customer wins to running partner newsletters and digital campaigns, you’ll turn partner outcomes into marketing programs that drive real revenue impact
- If you’re passionate about understanding our partners and their end customers deeply — and using those insights to inform storytelling, GTM strategy, and business decisions, we’d love to hear from you as you will be the voice of the customer and partner inside the business!
- Build and lead the customer advocacy and reference program — sourcing and activating partner stories and end-customer proof points through interviews, surveys, and case studies
- Partner with the Director of B2B/Enterprise Marketing to build and execute a scalable customer marketing and partner lifecycle strategy that drives adoption, retention, and expansion
- Own and execute partner communications — including newsletters, product updates, and success spotlights that educate and engage around key use cases and insights
- Own GTM execution for new partner launches and develop integrated co-marketing programs — including messaging, PR, co-branded content, field events and campaigns aligned to shared growth goals
- Collaborate cross-functionally with Sales, CSMs, RevOps, and Comms to co-design engagement strategies, support QBRs, and identify reference and upsell opportunities
- Act as a lead storyteller — translating partner and customer insights into impactful content, while tracking KPIs across advocacy, engagement, and pipeline contribution
Our take
Emergency response services currently act exclusively on information provided by phone calls. Callers are usually vulnerable and panicked, and this has a negative effect on the expression of important information to phone call receivers. In addition, America's 9-1-1 system was built for landline phones, making it nearly impossible to digitally send data to first responders.
RapidSOS builds tools that provide caller data to emergency services to help them assess situations and make decisions faster. The startup utilizes data from mobile devices, smart devices and security systems to gain valuable insights into users' location, medical history and more. This helps produce a general profile on a caller ID, providing valuable contextual information in emergency situations.
The company has raised substantial funding, the latest of which will help it expand operations and its development efforts. It continues to release new features and products, such as the first AI co-pilot for 911, and an intelligent safety platform for emergency responders. This demonstrates RapidSOS's commitment to further improving the value it supplies to its users.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-10% employee growth in 12 months
Company
Funding (last 2 of 12 rounds)
Mar 2024
$75m
SERIES C
Oct 2022
$75m
LATE VC
Total funding: $397.8m
Company benefits
- Unlimited PTO
- Access to financial and legal resources
- 401(k)
- Commuter benefits
- Medical, dental, and vision plans
- Wellness benefits
- Charitble donation match
- Annual learning & development stipend
- One-time home office stipend
Company HQ
Murray Hill, New York, NY
Leadership
Michael Martin
(CEO)Attained an MBA at Harvard Business School, then became Senior Associate at Braemer Energy Ventures. Founded RapidSOS in 2012 when he spotted a gap in the market after his father suffered an accident.
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