Product Marketing Manager, Sofar Ocean
$100-155k
+ Equity
Ocean data monitoring
Job no longer available
Ocean data monitoring
101-200 employees
Job no longer available
$100-155k
+ Equity
101-200 employees
Company mission
To connect the world's oceans to the people who depend on them (all of us).
Role
Who you are
- 5+ years of experience in product marketing, preferably at a fast-paced startup or growth-stage company
- Proven track record of successfully launching and scaling technology products or B2B SaaS
- Exceptional storytelling and communication skills, with the ability to craft compelling narratives for technical and non-technical audiences
- Comfortable with public speaking and community engagement
- Strong understanding of buyer personas, customer journeys, and sales funnels
- Experience working closely with sales teams and channel partners to develop and deliver impactful enablement materials
- Analytical mindset with experience leveraging data and metrics to drive decisions and measure success
- Ability to manage multiple projects simultaneously, with strong organizational and prioritization skills
- Thrive in a fast-paced, dynamic environment and enjoy working collaboratively across teams
- Proficiency in tools like HubSpot, Google Analytics and Notion
- Bonus points: experience in ocean tech or climate tech
What the job involves
- As our Product Marketing Manager, you will play a pivotal role within the marketing team, shaping how we take our products to market
- You will craft compelling narratives, enable sales teams, and work closely with product and other marketing team members to ensure our solutions resonate deeply with our target audience
- You will own the end-to-end product marketing strategy and help define how our products are positioned, messaged, and sold
- Customer & Market Insights: Conduct customer and market research to understand pain points, personas, and buying behaviors, leveraging insights to inform marketing and product strategies
- Positioning & Messaging: Craft and refine messaging frameworks and value propositions that clearly articulate the benefits of our products to target audiences
- Product Launches: Develop and execute strategies for new product launches, ensuring smooth execution and consistent messaging across teams and channels
- Competitive Analysis: Monitor competitive landscapes and market trends, delivering actionable insights to the product and executive teams
- Sales Enablement: Develop sales tools and resources, including pitch decks, product sheets, battle cards, and case studies, to empower sales teams to close deals effectively
- Channel Partner Enablement: Create and deliver resources and training to empower channel partners and resellers to drive product adoption and sales growth
- Content Strategy & Creation: Collaborate with content and demand generation teams to create high-impact assets, including blogs, customer case studies, webinars, videos, and whitepapers, to drive awareness and engagement
- Collaborate with Product Teams: Partner with product to influence roadmap priorities based on market feedback and to ensure alignment in messaging
- Performance Measurement: Define and track key metrics to measure the success of marketing initiatives and campaigns, providing actionable insights for optimization
Application process
- Please provide a portfolio or examples of your work that demonstrate your experience in product marketing
Our take
Drastically changing climates are one of the foremost issues of our time. As we work to limit the impact of this crisis, we need trustworthy data to see how these changes have manifested, and what trajectory our world is on. This is where Solar Ocean comes in, with its global network of ocean-monitoring buoys.
Sofar operates the largest network of its kind, with thousands of solar-powered ‘spotters’ across the world’s oceans delivering updates every day. Its product is used primarily by climate scientists, but also has important applications in shipping, weather forecasting and maritime research.
Even though Sofar's spotters aren’t as sophisticated as similar government-funded ones, the sheer scale of its data collection makes its forecasts far more accurate. The funding it has raised is supporting the further extension of its network and development of its data services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Aug 2022
$39.4m
LATE VC
Nov 2021
$39m
SERIES B
Total funding: $85.7m
Company benefits
- Comprehensive health, vision, dental plan
- Volunteering program
- Home office stipend
- Hybrid work schedule (for most roles)
- Flexible time off (including World Oceans Day!)
- A strong internal community of ocean-lovers!
Company HQ
Mission District, San Francisco, CA
Leadership
Evan Shapiro
(Co-Founder & CTO)Previously Co-founded Bad Rabbit Consulting, Spoondrift and Knit Health. At Knit Health they were also CTO, and at Spoondrift they worked as a Technical Architect.
Tim Janssen
(Co-Founder & CEO)Former Assistant Professor of Oceanography at San Francisco State University. They were a Postdoctoral Research Fellow at the Naval Postgraduate School, and also worked as an Independent Research Scientist and Principal Investigator.
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